Conference Agenda by Topic

Segmentation Symposium

• Designing & Using Segmentation Research to Facilitate the Pursuit of Profitable Growth
• Best Buy’s New Insight

User Design/Experience Symposium

• Dovetailing: Making Macro-Micro Connections for People-Centered Innovation
• Designing a World-Class Customer Satisfaction Measurement Process for Web

Business to Business Research Symposium

• Needs and Motivations of B2B Decision Makers
• Building Global Online BtoB Panels: An Innovative and Compelling Approach

Industry Trends

• Web Survey Design: The Emerging Research Record
• Survey Fatigue in Online Research Panels and its Effect on Future Cooperation and Response Rates

Insight Driven Innovation Track

• Wed: Planet Innovation
• Thurs: How Consumers Inspire New Product Development at GM

Customer-Centric Integration Track

• Wed: Right Brain/ Left Brain Innovation
• Thurs: Building a Holistic Picture of Your Consumer By Combining Multiple Data Points

Breakthrough Tools & Techniques Track

• Wed: Reinventing Tracking: A Case for Relevance
• Thurs: The Keys to Respondent Engagement

Media Research Symposium

• From Dull to Delightful: Digital Paths to Filling the Shopping Cart
• Multi-Platform Storytelling

Research for the Global Marketplace Symposium

• Understanding the Changing Middle East Traveler
• Using an Integrated Market Intelligence Platform to Monitor the Homecare Global Market

Insights 2.0 Symposium

• Next Generation "Voice of the Customer": Bringing the Customer to the Conversation and the Conversation back to the Customer
• Building Blocks of Engagement: Practical Components of Research Community Design

Market Research & Insights Leadership Track

• Wed: To Insights and Beyond….
• Thurs: Proving the Value of Research in Tough Times

Turning Insights Into Action Track

• Wed: Getting Real About Brand Choice
• Thurs: Using MR to Support Mission-Critical Business Decisions

Analytics & Measurement Track

• Wed: Using Text Analytics to Make the Most of Your Customer Feedback
• Thurs: Integrating Analytics with Market Research

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• Agenda-at-a-Glance

Video

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Pamela Gaik, Wm. Wrigley Jr. Co.

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Quirk’s

MAY TMRE BOOK OF THE MONTH
The first 5 people who register in MAY using this code: BOOKCLUB will receive a free copy of each book:

• BUSINESS
  The 4-Hour Work Week, Timothy Ferris
• PLEASURE
  Three Cups of Tea, Greg Mortenson and David Oliver Relin