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CO-LOCATED WITH

FUSE - brand identity & package design conference

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PROOF
Network with other market researchers specializing in package design.

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FUSE
An event focused on Design & Culture // Brand Identity & Packaging

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Shopper Insights
An event focused on driving change at retail by truly understanding the shopper

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The Market Research Event
An event focused on celebrating the business value of market research

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Welcome to PROOF - the Market Research Event for Package Design

PROOF has been re-located to the Marriott Downtown Magnificent Mile along with FUSE. Click here for information on our new venue.

Today’s consumer environment is chaotic, cluttered and overwhelming. To stand out, your package must work harder than EVER. Consumer insights has become the key to unlock how your package must function, communicate and captivate your consumers. From pre-testing, to design research to measuring effectiveness, research has a hand in it all. And PROOF 2010 is designed to deliver everything you need to better leverage market research and consumer insights to create the perfect package.

KEY SPEAKERS & THEMES

Applied Leadership,
Amazing Results

Speaker Jim Stengel formerly of Procter & Gamble

Jim Stengel
Retired Global
Marketing Officer,
Procter & Gamble

The Evolution of Packaging
& Purchasing Environments

Speaker Craig Vogel of Univ. of Cincinnati

Craig M. Vogel
FIDSA, Associate
Dean, DAAP
University of Cincinnati

The Difficult Birth of an
Icon: A METHOD Case Study

Speaker Josh Handy of Method

Josh Handy
Director of Industrial Design
Method

KEY DELIVERABLES

  • Quantify the value of design: new techniques, advancements and ideas
  • Explore Social Media as a source of authentic insight
  • Re-position and reinvent brands using your package as a key driver
  • Measure the ROI of Package Design on Brand Performance
  • Debate Private Label Growth and the implications on future brand assortment
  • Identify and Define which trends matter most to your core customers
  • Utilize your customers as a source of innovation through co-creation

NEW FOR 2010

Co-located with FUSE: Design & Culture
// Brand Identity & Packaging - Send Your Team to Both Events & SAVE

Keynoted by Former Global Marketing Chief at Procter & Gamble, Jim Stengel

Two part networking exercise designed to help you navigate the breadth and depth of the FUSE crowd

Featured Speakers From: Kimberly Clark, Arbonne, Johnson & Johnson, Dupont, Sherwin-Williams, Procter & Gamble, HP, MeadWestVaco and more…

Unveiling cutting edge research developed by academia with never before seen real world applications

Featured Session

“Busting the Burst” Optimizing On-Pack Promotional Messaging Brand Coca-Cola’s Global Case Study
Lisa Motto, Director, Brand Design, The Coca-Cola Company
 Rob Wallace, Managing Partner, Wallace Church Inc.