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FUSE - brand identity & package design conference

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PROOF
Network with other market researchers specializing in package design.

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FUSE
An event focused on Design & Culture // Brand Identity & Packaging

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Shopper Insights
An event focused on driving change at retail by truly understanding the shopper

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The Market Research Event
An event focused on celebrating the business value of market research

AGENDA AT A GLANCE

PROOF Agenda at a Glance

For full details please download the PROOF brochure

Wednesday, April 14, 2010 Day 1

8:00

Greetings from the Conference Chair

Donna Wydra, Senior Vice President, Socratic Technologies

8:15

FEATURED PRESENTATION
“Busting the Burst” Optimizing On-Pack Promotional Messaging Brand Coca-Cola’s Global Case Study

Lisa Motto, Director, Brand Design, The Coca-Cola Company

Rob Wallace, Managing Partner, Wallace Church Inc.

9:00

Working Across the Value Chain to Transform Insights into Executable Packaging Concepts

Yasmin Siddiqi, Global Marketing Manager – Packaging & Consumer, DuPont

9:45

The GoodNites Packaging Redesign: A Case Study

Christine Mau, Associate Director Packaging Graphics, for Kimberly-Clark

Bill Goodwin, President & CEO, Goodwin Brand Strategy & Design

10:30Networking Break
11:00

Using Research to Create New Packaging Innovation in Old Industries: Overcoming This Huge Challenge

Stuart F. Bedford, Dir. New Bus. Dev./Research, Sherwin-Williams

11:45

Using Science to Enhance Package Utility

Laura Bix, Assistant Professor, Michigan State University

12:20Lunch
1:30Make It Count Networking Session: Part 1
2:00

Scope Outlast: the Rejuvenation of an Iconic Brand Through Packaging

Martin Marotti, Oral Care Design Manager, Procter & Gamble

2:45

Using Social Media to Gain Insights for Packaging Innovation

Randolf Kosloski, Senior Marketing Insights Manager, MeadWestvaco (MWV)

3:30

The Power of Multiple SKU Packaging

Tariq Hassan, Vice President of Worldwide Marketing & Communication, HP

4:00Networking Break
4:30OPEN SESSION - If you are interested in speaking please contact Sarene Yablonsky at syablonsky@iirusa.com or 646.895.7474
5:00Presentation of the First Annual Packaging Awards Brought to You By The Dieline & FUSE: Awards Ceremony & Presentation
6:00Welcome Reception: Sponsored by Ciulla Logo

Thursday, April 15, 2010 DAY 2

8:00Morning Coffee
8:15Opening Remarks
8:30

KEYNOTE
Applied Leadership, Amazing Results

Jim Stengel, Retired Global Marketing Officer, Procter & Gamble

9:15

How Package Research & Innovation Saved the Cash Cow!!!

Greg Chambers, Vice President Supply Chain, Arbonne International

10:00

The Evolution of Packaging & Purchasing Environments

Craig M. Vogel, FIDSA, Associate Dean, DAAP, University of Cincinnati

10:45Innovations in MR Techniques for Packaging Development
11:45Make It Count Networking Session: Part 2
12:30Lunch
1:30

Interactive Exercise – Amping it up! Powering Your Ability to Sense, Reflect, and Synthesize Insights to Drive Creativity

Sean Sauber, Principal and Founder, Extending Minds, LLC, formerly with Procter & Gamble

John M. Gleason, Founder & President, A Better View Strategic Consulting, LLC, formerly with Procter & Gamble

2:30

Assessing The Sustainability of Packaging: A Life Cycle Perspective

Minal Mistry, Project Manager, Sustainable Packaging, Coalition, GreenBlue

3:15

The Difficult Birth of an Icon: A METHOD Case Study

Josh Handy, Disruptor, Method

4:00End of Conference