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Event Overview



Tell us what you thought of Packaging Connects 2008.
Stay Tuned for updates on Packaging Connects 2009.
September 2009, Chicago, IL

Couldn't make it to the event?
Download some of Packaging Connects 2008s most insighful presentations: Click Here.



In an economic downturn,
you need packaging that delivers results...NOW
Here's what you need to know to succeed...
and how Packaging Connects Delivers.

Keeping up with Innovation:
Business Week just released their top 7 innovations in business- and Marc Gobe’s think tank (Emotional Branding) was one of them…and he’ll be there to share the new paradigm for connecting brands to people.

Predicting for the Future & Implementing NOW:  
Leatrice Eisneman (Esecutive Director, Pantone Color Institute) forecasts color palettes for 2009 and 2010, Jay Luttrell (President, Jay Luttrell Associates) unveils a multi-year study for the future impact of pantry on consumer choices, and John Gleason (President, A Better View Strategic Consulting) predicts opportunities for package design in the next 5-10 years.

Finding out WHAT WORKS!
The revolutionary agenda includes best practice case studies from the leaders in packing, including: Kraft, Kimberly-Clark, Frito-Lay, Colgate-Palmolive, General Mills, Wrigley, Sports Illustrated, Taco-Bell, DuPont packaging, Bayer, FedEx, and more.

Optimizing the Power of Team Collaboration:
Benefit from 4 tracks that cover the entire packages design process- from market research for customer insight through design and brand management.

Staying Competitive in a Recession:
In a world where it’s essential to keep your brand visible- you need SUSTAINABLE solutions. Join us for 2 full days of insights from P&G, Univeristy of Japan, First Flavor and more.

KEYNOTE SPEAKERS:
FEATURED SPEAKERS:
Alina WheelerRob WalkerMarc GobeEric BrodyLeatrice Eismeman
ALINA WHEELER
  Author, “Designing Brand Identity.”
ROB WALKER
Author,“Buying In: The Secret Dialogue between What We Buy and Who We Are”
MARC GOBE
President, Emotional Branding, Author: "Emotional Branding," "Citizen Brand," and "Brandjam"
ERIC BRODY
Sustainability Manager, Nau, Inc.
LEATRICE EISEMAN
Executive Director PantoneColor Institute, Director of Eiseman Center for Color Information and Training

In a world of choice - get it right!

Missing this breakthrough solutions-based event could render you at a strong competitive disadvantage in a world where it's essential to stay competitive...