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Once a month ProjectNews, the official e-newsletter of ProjectWorld & The World Congress for Business Analysts will be delivered to your in-box. It will be filled with special features such as "Project of the Month," recommended readings, special discount announcements, relevant articles, surveys and white papers, networking opportunities, fun & games, and conference updates.
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PROJECT OF THE MONTH - FUN FACTS
----------------------------------------------------------------------------------------------------------- April's Project of the Month is the success story of : WALT DISNEY WORLD -----------------------------------------------------------------------------------------------------------
THE BEGINNING
Walt Disney World was originally known as the "Florida Project" Walt's purpose for creating Disney World was to create a brand-new kind of city, one that was safe unlike any other urban community in America. To be specific he wanted EPCOT, which stands for Experimental Prototype Community of Tomorrow to be the new city, with its own residents. Walt Disney World first opened to the public on October 1, 1971.
RESEARCH
Disney chose Florida because of it's good year-round weather but the drawback was that Florida had a small population - to combat that, they decided they would invest in marketing to draw people from around the world. A preliminary survey that was conducted had found Palm Beach to be the best place to build Disney World but Walt quickly decided against it because he did not want the competition of the beach and wanted to avoid hurricanes and humidity.
EXECUTION
Walt Disney kept Disney World a "secret project" for four years in order to keep his costs low. Disney had the property acquired through a third party in order to hide his identity and therefore be able to buy the land at a cheaper price. In 1965 Walt Disney purchased 27,000 acres, located approximately 12 miles south of Orlando for $5 million. Walt created four exhibits for the 1964 World's Fair in New York, so he could experiment his new ideas without the personal financial burden, he had the State of Illinois, General Electric, Pepsi and Ford sponsor them.
GROWTH
In 1965 Florida's government gave Walt the permission to write his own zoning restrictions and building codes, plan his own bridges, roads, hotels, airport, even a residential community for his employees in return for the thousands of jobs Disney would create for Florida residents Walt Disney died on December 15, 1966, 5 years before the project was completed and his brother, Roy, took over (without any delay) who died on December 20, 1971, 3 month's after the park opened. After Walt's death, Roy Disney changed the name of the theme park from the "Florida Project" to "Walt Disney World" so everyone would know who was responsible for bringing this project to life
DISNEY TODAY
Walt Disney World is currently 30,500 acres and employs 35,000 people. The Walt Disney World resort in Orlando retains its long-standing title as the top vacation destination in the world. Walt Disney World Parks and Resorts had revenues of $7,750,000,000 in 2004.
PROJECT NEWS RECOMMENDED READ OF THE MONTH
------------------------------------------------------------------------------------------------------------------------------------- Excerpt from The Human Fabric, by Bijoy Goswami in response to Revisiting the Golden Rule -------------------------------------------------------------------------------------------------------------------------------------
Getting to the core
The reason the Golden Rule works so well one-third of the time is that there are fundamentally three types of people, in roughly proportionate counts in the population.
The three core types are : Mavens (M), Relaters (R), and Evangelists (E). Here are the high-level descriptions of the types:
Mavens are knowledge driven. They seek to discover and create knowledge. A quintessential example: Albert Einstein.
Relaters are relationship driven. They continuously strive to create new relationships and deepen the ones they have. For example: Princess Diana.
Evangelists are action driven. They energize others to take action in the world, and also take action on their own. Example: Martin Luther King.
These core energies can be recognized in individuals as well as teams and corporations. Later in the book we will discuss how to apply the principles of the MRE framework to understanding corporate cultures and organizational change, improving product development processes, hiring the right people, and building more effective work teams.
Mr. Goswami will be facilitating a workshop at this year's Project World. Find out what YOUR core type is!!
For more info about Human Fabric, Click Here.
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