The Private Label Impact Conference

Private Label Conference

The private label movement has undoubtedly evolved into a greater variety of unique and superior products. And the expansion shows no sign of slowing down. In fact, in the United Kingdom the private label share is double that of the United States - is that a sign of times to come?

Welcome to Private Label Impact – from the producers of FUSE and Shopper Insights in Action. This is the only event that tackles the new realities of the private label market and the business implications for manufacturers, CPGs and retailers. You are well aware of the pressing issues, now what are the key strategies for all players to peacefully and profitably co-exist? What makes this event so different is the foundation on which the content was built - to promote collaboration and integration. Developing healthy partnerships is the most effective way to take part in shared growth.

Tackle Your Key Issues for 2009:

CPG, retailer and manufacturer perspectives – what are they doing and why? Plus, how do you work together?
CPG panel: techniques to assess the private label field and where to create opportunities
Increase loyalty and value with the right brand, price and packaging mix for your customer
How to assess the private label field and where to create opportunities
Brand awareness, loyalty and brand switching – private labels that succeed with consumers and why
Strategies that work and that are customizable to your brand
How to advance the value and equity in your brand – what do you offer that others do not?

	CHAIRMAN Christopher Durham Blogger MY private brand
	Laura Barry Vice President of Consumer Insight Services, Kraft
	Patrick McCarthy Senior Director Strategy and Marketing Daymon Worldwide
	Trudi-Ann Webster Regional Manager Sales and Marketing Cott Beverages

1. NPD Study, April 21, 2009
2. GfK Custom Research North America

Members Login

Related Event

Private Label Conference