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Manufacturing
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Resource
RESOURCE
Upcoming Free Webseminar
Emotional Marketing – The New Rules of Engagement
June 30, 2010 from 2-3 pm EST
Presentations from last year's event
Private Label 2010: Redefining Meaning of Brand
Michelle Barry, Ph.D.,
Co-Author, A Brand Called Hope, Senior Vice President,
The Hartman Group
Private Evolution
Matt Walker, Vice President of Marketing,
Cliffstar
Brand, Price and Packaging Architecture: The Right Mix for Your Customer
Trudi-Ann Webster,
Regional Manager Sales & Marketing
,
Cott Beverages
Our Book Picks
Dan Heath, Switch
Marc Gobe, Emotional Branding
Dan Hill, Emotionomics
Dan Ariely, The Upside of Irrationality
Lee Eisenberg, Shoptimism
Kit Yarrow, Gen Buy: How Tweens, Teens and Twenty-Somthings are Revolutionizing Retail
Richard Thaler, Nudge
Amazon.com Widgets
Linked We Like in No Specific Order
www.myshopper360.com
www.RetailWire.com
www.mypbrand.com
www.brandchannel.com
www.CPGmatters.com
www.hubmagazine.com
www.supermarketguru.com
www.quirks.com
www.reveries.com
www.shelfimpact.com
© 2009-2010 IIR Holdings, Ltd. All Rights Reserved.
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