NEWLY ADDED SESSIONS
NEWLY ADDED SESSIONS
We're pleased to announce these new sessions to the program.
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KEYNOTE: Private Label Innovation : Not an Oxymoron. Really Rick Rommel, SVP Exclusive Brands and Global Sourcing, Best Buy, Inc. Private Label businesses are increasingly creating rather than following industry trends. And are doing so with innovative new products. Here’s how this happens in Best Buy’s consumer electronics industry.
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From Private Brand to Own Brand – A Consumer-Driven Approach
Tim Milano, Vice President Own Brand and Global Sourcing, Office Depot
The way consumers make their purchase decisions is undergoing a massive transformation. They are buying through multiple channels and are informed and influenced in more ways than ever before. Tim Milano will discuss how new consumer insights have helped change the way Office Depot positions their Own Brands. Tim will share how that strategy translates to product development, packaging and the way Own Brands are merchandised and communicated across channels.
This session will take place on Monday at 1 pm
Tim Milano, Vice President Own Brand and Global Sourcing, Office Depot
The way consumers make their purchase decisions is undergoing a massive transformation. They are buying through multiple channels and are informed and influenced in more ways than ever before. Tim Milano will discuss how new consumer insights have helped change the way Office Depot positions their Own Brands. Tim will share how that strategy translates to product development, packaging and the way Own Brands are merchandised and communicated across channels.
This session will take place on Monday at 1 pm
Why Private Brands are Un-American and What You Can do about It
Carol Best, VP Brand Strategy, Anthem
In Anthem Worldwide's presentation, learn how America's history, culture, and consumer behavior has contributed to the challenges private brands have faced and how it has actually stifled their growth. Hear Anthem's observations and insights and understand how Private Brands can help redefine the American Dream….one SKU at a time.
This session will be within the Brand Strategy & Design track on Tuesday at 1:45 pm
Carol Best, VP Brand Strategy, Anthem
In Anthem Worldwide's presentation, learn how America's history, culture, and consumer behavior has contributed to the challenges private brands have faced and how it has actually stifled their growth. Hear Anthem's observations and insights and understand how Private Brands can help redefine the American Dream….one SKU at a time.
This session will be within the Brand Strategy & Design track on Tuesday at 1:45 pm
The Power of Private Label
Jonathan Sands, Chairman, Elmwood
Sarah Dear, Group Client Service Director, Elmwood
Join Jonathan Sands and Sarah Dear as they discuss a much-overlooked tool in retail. Retailers often focus on winning price wars on branded goods. Elmwood believes that stores are increasingly used as showrooms, with consumers then turning to new media to get the best deal. Used correctly, own label can drive footfall, as well as boosting margin and differentiation.
Hear both sides of a story that stretches back over 25 years as we give you a fresh perspective on private label that's been developed in collaboration with our clients. Expect particular insight on why the old model of good, better, best is no longer good enough.
This session will be within the Brand Strategy & Design Track on Wednesday at 2:15 pm
Jonathan Sands, Chairman, Elmwood
Sarah Dear, Group Client Service Director, Elmwood
Join Jonathan Sands and Sarah Dear as they discuss a much-overlooked tool in retail. Retailers often focus on winning price wars on branded goods. Elmwood believes that stores are increasingly used as showrooms, with consumers then turning to new media to get the best deal. Used correctly, own label can drive footfall, as well as boosting margin and differentiation.
Hear both sides of a story that stretches back over 25 years as we give you a fresh perspective on private label that's been developed in collaboration with our clients. Expect particular insight on why the old model of good, better, best is no longer good enough.
This session will be within the Brand Strategy & Design Track on Wednesday at 2:15 pm
Download the program to get the full details of what the event has to offer
