go to market
GO TO MARKET
These are a sample of sessions that focus on "Go to Market." To learn more about these sessions, download the program to access full session details. |
| Building a Private Brand Organization:
Leveraging CPG Best Practices and Strategies
to Create World-Class Performance Betsy Schowachert, Michaels Stores |
| Transformational Change: Building 'Curious
Disbelief,' Credibility & Consideration for
Kmart Jeff Fagel, Sears Holdings |
| Leveraging Trends to Build Brands: Treating
Fragrance & Skincare like Fashion David K. Lyon, Bath & Body Works |
| Private Brands Become National Brands –
Selling to Other Retailers
Mike Kitz & Marc Okicich, OfficeMax |
| How Licensed and Exclusive Brands Play in
the Portfolio Thomas Becker, Stop & Shop |