Private Brand Movement


IN AN ERA OF TRANSFORMATION, it's all about
CHANGING THE GAME

The Private Brand Movement is the most comprehensive private brand event in the world. It is intentionally designed to address the industry holistically – from insight to creation to market.

Retailers, private label manufacturers and national brands collaborate to debate, showcase, discuss, and create what's now, new and next while arguing short and long-term implications with respect to the future of retail.

We've translated your challenges into a true industry event that tackles critical issues and explores new opportunities through practical real world illustrations. What sets Private Brand Movement apart from the rest is that our function based sessions are thoughtfully organized around roles and goals so the information is extremely relevant to what you do, what you are charged with accomplishing and how you measure success. The outcome is an experience so encompassing because it delivers the right mix of the right perspectives, certain, to accelerate innovation.

" The Private Brand Movement provided knowledge and information on private brands, and more specifically the shift of private labels into private brands"
- Ali Lipson, Euromonitor International



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  • Retailers focus on building branded portfolios that connect with customer needs and drive long term loyalty
  • Private Label Manufacturers discover new ways to partner and differentiate their retailer brands
  • National Brands explore new and unique collaboration opportunities
Eli Getson

J. Duncan Berry

Visual Equity Analyst, Principal

J. Duncan Berry is a "visual equity analyst." His work centers on re-animating a brand's sensory equities in order to expand emotional connections with consumers/customers. Access the full interview.


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