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From Private Label to A Private Brand MOVEMENT…

A BRAND REVOLUTION IS HERE. The retail industry is buzzing about Private Brands, Store Brands, Own Brands, Consumer Brands, Signature Brands... they vary in name, but not in goal…to drive differentiation, customer loyalty and increased margins at retail. In the new world of private brands, influence is broadening, permission with consumers is growing and the marketplace is evolving – all at an accelerated pace.

The Private Brand Movement is the ONLY private brand event where 80% of speakers are corporate practitioners – the retailers and manufacturers themselves. Only here will you access never-seen before details of their real-world journeys to reinvent their brand strategy, packaging and design. Complimented with NY Times best-selling authors and visionary keynotes, this event will prepare you to triumph during this private brand boom.

This isn't a trend, it's A MOVEMENT and a CATALYST FOR COLLABORATION. Join your industry to discuss the future of brands at retail. Download the complete 2010 Brochure.

TargetWalgreensSafewayThe Hershey CompanyFamily Dollar Stores
BloomSam's ClubSensibility Soaps MeijerOffice Depot Victoria Secret Beauty and more

Melissa Smith-Hazen Director Strategic Design, Corporate Brands AHOLD USA "Retailers need to start thinking like a brand and believing that they are a brand"...access the full interview.