THE EVENT FORMAT

PACKAGING TRENDS SUMMIT Monday, September 19, 2011
Packaging is one of the most important marketing tools a retailer has. On the program we feature an entire day dedicated to packaging trends including packaging trends in the 21st century, sustainability, shopper-centric packaging – so you know where to invest your money so you stand out on shelf.
Tuesday & Wednesday, September 20-21, 2011
Our keynotes, who are some of the most prolific minds in brand design and retail, will set the stage in the morning sharing visionary thinking on the topics that matter most. In the afternoon, you'll breakout into three distinct tracks, diving deep on every phase of store brand design, development and management.
MANUFACTURING IN THE NEW AGE	BRAND DESIGN & STRATEGY	GO TO MARKET
This track is designed for private label manufacturers and national brands to talk about how they are working to deliver new value to retailers and their end customers in unique ways.	This track focuses on the strategy of the store brand, how to develop a customer-centric portfolio, how to get organizational buy-in, organizational structure and how to leverage customer insights.	This track focuses on the market place – the products on shelf, the category mix, how to leverage advertising and shopper marketing to drive brand awareness and trial.