Agenda at Glance
AGENDA AT A GLANCE
Please note: This agenda does not contain session descriptions. Download the full program for complete conference details. Plus, when you fill in the download form you will receive the 2010 Exective Summary - to assist in justifying your 2011 attendance.
| Monday, September 19, 2011 | PRE-CONFERENCE | PACKAGING TRENDS SUMMIT | |
| 8:00 | Registration & Morning Coffee |
| 8:45 | Opening remarks from Summit Chairperson |
| 9:00 | KEYNOTE Packaging and Selling in the 21st Century Paco Underhill, Envirosell Inc. & Bestselling Author, Why We Buy:The Science of Shopping |
| 10:00 | KEYNOTE The Evolution of Design & Brands Bob Thacker, OfficeMax |
| 10:45 | Morning Networking Break |
| 11:15 | INTERACTIVE SESSION Designing your personal private brand If you'd like to facilitate this interactive session, please contact Amanda Powers at apowers@iirusa.com |
| 12:00 | Lunch |
| 1:00 | From Private Brand to Own Brand – A Consumer-Driven Approach Tim Milano, OFFICE DEPOT |
| 1:45 | Shopper-Centric Packaging: New Value Through Packaging Shelly Turgeon, Petco Animal Supplies, Inc. |
| 2:30 | Networking Break |
| 3:00 | Driving Private Brand Through Product Innovation Connie G. Walsh, Director of Marketing and Packaging, STAPLES |
| 3:45 | TOPIC TBA Lara Harris, Johnson & Johnson |
| 4:30 | End of Summit |
| 5:00 | MAIN CONFERENCE BEGINS: KICK-OFF KEYNOT E Something Wonderful is About to Happen Patrick Hanlon, Author of Primal Branding & THINKTOPIA® |
| 5:45 | Monday Meet & Greet |
| Tuesday, September 20, 2011 | THE CONFERENCE | |
| 7:30 | Registration & Morning Coffee |
| 8:00 | Welcome & opening remarks from conference co-chairs Christopher Durham, My Private Brand Eli Getson, Golfsmith |
| 8:45 | KEYNOTE Private Brands Outlook: Flash in the Pan or the Real Deal Todd Hale, The Nielsen Company |
| 9:30 | KEYNOTE Design: Giving Voice to the Private Brand Harry Pearce, Pentagram UK |
| 10:15 | Morning Break |
| 11:00 | KEYNOTE Building Brands that Stand the Test of Time Carla Cooper, Daymon Worldwide |
| 11:45 | KEYNOTE Creating Value Together: How European Retailers and
Manufacturers Collaborate to Innovate Koen de Jong, IPLC & Author of Private Label Uncovered |
| 12:30 | Lunch |
| MANUFACTURING IN THE NEW AGE |
BRAND STRATEGY & DESIGN | GO TO MARKET | |
| 1:45 | Brand Building Économique: Building a Viable Brand through Innovati ve Consumer Engagement Jon Weber, Soma Beverage Company |
Why Private Brands are Un-American and What You Can do about It Carol Best, Anthem |
Building a Private Brand Organization :
Leveraging CPG Best Practices and Strategies
to Create World-Class Performance Betsy Schowachert, Michaels Stores |
| 2:30 | Applying CPG Practices to Private Brand
Development Chris Wilkins, ConAgra Foods, Inc. |
Consumer–Centric Portfolio Management Andres Siefken, Daymon Worldwide Glenn Pfeifer, Daymon Design |
Transformational Change: Building 'Curious
Disbelief,' Credibility & Consideration for
Kmart Jeff Fagel, Sears Holdings |
| 3:15 | Networking Break | ||
| 3:45 | Making Strong Brands Stronger: A Unique Approach to Moving Beyond Value Michael Muntean, Church & Dwight |
Innovation–Transforming the Private Label
Business Model Alex Petrov, Safeway |
Leveraging Trends to Build Brands: Treating
Fragrance & Skincare like Fashion David K. Lyon, Bath & Body Works |
| 4:30 | END OF DAY KEYNOTE Private Label Innovation: Not an Oxymoron. Really Rick Rommel, Best Buy |
Making It Matter: Creating the Business Case
for a Brand Launch Kelly Kraus, REI |
Private Brands Become National Brands –
Selling to Other Retailers Mike Kitz & Marc Okicich, OfficeMax |
| 6:00 | Cocktails + Conversation | ||
| Wednesday, September 21, 2011 | THE CONFERENCE | |
| 8:00 | Registration & Morning Coffee |
| 8:15 | Welcome Back from Your Conference Co-Chairs |
| 8:30 | KEYNOTE Retailers Gets a Boost From Science:
How Neuromarketing Translates from Going Deep to Growing
Your Business J. Duncan Berry, Applied Iconology, Inc. |
| 9:15 | KEYNOTE Branding the Future One Touch Point at a Time Alina Wheeler, Co-Author of Brand Atlas |
| 10:15 | Networking Break |
| 10:45 | GLOBAL PERSPECTIVE Design for Life– Creating a New Design
Language for Health and Wellbeing in the Retail Sector Jonathan Ford, Pearlfisher Maggie Hodgetts, Waitrose |
| 11:30 | PANEL DISCUSSION The Future of Owned Brands
Amidst Economic Revival Nancy Dumais, Delhaize America Susan Sanderson, The Kroger Company Eli Getson, SVP, GMM, Golfsmith |
| 12:30 | Lunch |
| BRAND STRATEGY & DESIGN | GO TO MARKET | |
| 1:45 | Drinking the Private Label "Kool – Aid" Roger White, Associated Food Stores |
Branding with Southern Style Lisa Edwards, Belk |
| 2:30 | The Power of Private Label Jonathan Sands, Elmwood Sarah Dear, Elmwood |
How Licensed and Exclusive Brands Play in
the portfolio Thomas Becker, Stop & Shop |
| 3:15 | CONCLUDING KEYNOTE Futurecast 2012: Consumer Insights and Design Directions Nicki Gondell, Trend House |
|
| 5:00 | End of Conference | |