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Why Now?
Why Now
According to Nielsen data from April 2010,
- Store brands now represent 21.8% of total dollar volume, yet only make up 10% of total items in stores.
- Economy brands make up 21.3% dollar sales yet comprise almost 30% of total items
- Store brands unit share increased 25.3% in 2009
- Post-recessionary shoppers have shifted into a value mindset, looking at private, quality and value to make smart shopping decisions.
From the producers of FUSE and Shopper Insights in Action comes the second annual Private Brand Movement, an unprecedented gathering of brand and retail strategists who are embracing change and revolutionizing retail.
Retailers are stepping out of brand shadows in every way, creating new branded products that have their own brand equity. The Private Brand Movement will unite the powerhouse retailers and best-in-class national brands that are rising to the challenge of delivering on consumer needs.
Top retailers and national brands will take the stage to share their journey of reinventing their brand strategy, packaging and design to be more relevant to today’s new consumers. Conversations focus on new models for collaboration, transformation and innovation.
Real-world case studies will showcase how the best are developing a customer-centric brand strategy to fuel the design, marketing and brand communication strategy.
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IT’S A CATALYST FOR COLLABORATION.