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Why you should attend?
WHY ATTEND?
KEY DELIVERABLES FOR 2010
- Develop a Brand Strategy, ARTICULATE A BRAND PROMISE and translate it into
the market place
- NEW MODELS OF COLLABORATION between brands and retailers for innovation
and mutual product demand
- Choose the OPTIMAL PORTFOLIO MIX for your consumers
- PACKAGING TRENDS, what matters, what will pop off the shelf?
- TRANSFORM your design team into a brand building force
- Create BRAND MEANING and communication through design
- Elevate your BRAND EQUITY by advancing value and design
- Learn essential principles when DESIGNING ACROSS CATEGORIES
- How you can rise to THE CHALLENGE OF WHAT’S NEXT for your brands and your consumers
WHAT YOU CAN’T
GET ANYWHERE ELSE…
- Genuine stories from brand and retail executives you can’t tap into anywhere else
- Provocative content balanced with detailed road maps, the information you need
to transform your brand
- Intimate conversations with your industry counterparts
- Learn where the world is headed – the trends, forecasts, predictions, shaping the
future of retail
- Inspiration from visionaries with breakthrough thinking
NEW FOR 2010
- Summit on the Front End Proces of Brand Transformation
- Twice as many sessions, 30+ of the top brands and retailers take the stage
- Two distinct breakout tracks diving deep on STRATEGY & DESIGN
- 90% new SPEAKERS
- Two keynotes who’ve been on NY TIMES BEST SELLER LIST
- FOCUSED NETWORKING activity series
- A DIVERSITY OF RETAIL CHANNEL PERSPECTIVES including dollar, convenience, mass, grocery, apparel, restaurant, specialty and more
- New focus covering the COMPLETE CONTINUUM OF EVOLVING BRANDS FOR RETAIL from strategy, to design to innovation.
DELIVERING THE VALUE YOU’RE LOOKING FOR…
- Speaker One-on-One Meetings: You’re chance to sit one on one with a speaker. Solve your
specific business issues by exchanging ideas with hard to access leaders in your industry.
- Interactive Experience: This is not a conference where you will be lectured 24/7, you’ll have
the opportunity to be a proactive participant during a variety of educational formats.
- Inspiration & Business Value: The keynotes will push you to look at things differently – the
world, your role and your brand. The case study presentations will provide real stories of how key
players are achieving resounding success standing out at retail. Together, you’ll leave with a ton
of new ideas you can implement upon returning to the office.
ACHIEVE YOUR RETURN ON ATTENDANCE – IIR YOUR
TRUSTED RESOURCE
At IIR, we hugely respect your investment in our conference products in terms of both time and
money. We take responsibility in helping you justify your investment with us. Everyone who walks
into our conference is given a proprietary formula along with a toolkit. Those not reaching desired
ROA prior to the conclusion of the event are instructed to speak with the conference director on-site
who will ensure enough contacts; ideas and information value are achieved.
Together we will calculate and calibrate success.