Speaker Interviews

	Eric Ashworth Chief Strategy Officer Anthem Worldwide Listen to the podcast or Read the Transcript Eric Ashworth is the Chief Strategy Officer for Anthem Worldwide where he leads large-scale branding initiatives for major retailers and CPG companies across the globe. Eric has held senior brand and marketing management positions at global branding agencies and consumer product companies. Eric has served as a guest lecturer on brand strategy at the Haas School of Business at the University of California, Berkeley.

	Maurice Markey Vice President. Private Brands Sam's Club Listen to the podcast or Read the Transcript Sams Club is a division of Wal-Mart Stores Inc., the worlds largest retailer with sales in excess of $400 billion. Maurice is responsible for leading the strategic development and growth of Sams Clubs proprietary Private Brands; to include Members Mark®, Bakers and Chef® and ProForce®.Mr. Markey holds a B.S. in Industrial Engineering from Purdue University and an MBA from Indiana Universitys Kelley School of Business. Maurice is part of the panel discussion, "Design & Packaging Roundtable: Stepping Out of Brand Name Shadows" on Monday, September 27 at 1:45pm.

	Melissa Smith-Hazen Director Strategic Design, Corporate Brands AHOLD USA Listen to the podcast or Read the Transcript Melissa Smith-Hazen joined Ahold USA in 2004 as Director of Strategic Design. Her work has focused on Design Direction for private label brands including natural, premium and everyday product lines. Prior to working for Ahold, Melissa worked as a design consultant with various design firms including Fitch Inc., working with clients in consumer products, retail environments, financial services, manufacturing and business services. In this role Melissa led work that included corporate identity design, packaging, retail signage and collateral. Melissa is part of the panel discussion, "Design & Packaging Roundtable: Stepping Out of Brand Name Shadows" on Monday, September 27 at 1:45pm.

	Vickie VanHurley, Ph.D. Packaging Design Supervisor Meijer Listen to the podcast or Read the Transcript Vickie has been a graphic designer & illustrator for over 25 years. She serves as a graphic design professor (Southern Illinois University, University of Kentucky, Michigan State University) for over 11 years. Vickie earned her Ph.D. from Michigan State University (research focus: packaging design as the new advertising-does packaging design influence consumer purchase intent?). Vickie will be presenting "May the [Brand Building] Force Be With You!" with Gregg Keeton on Tuesday, September 28th at 1:30pm as part of our Design track session.

	Gregg Keeton Packaging Designer Meijer Listen to the podcast or Read the Transcript Gregg is a 35 year graphic design veteran with 25 of those years spent as a packaging designer for Meijer. Gregg is a graduate of University of Kentucky with a BS in advertising and art and a graduate of Kendall College of Art & Design, Ferris State University. Gregg will be presenting "May the [Brand Building] Force Be With You!" with Vickie VanHurley on Tuesday, September 28th at 1:30pm as part of our Design track session.

	Moe Alkemade DVP – GMM Private Brands Walgreens Listen to the podcast or Read the Transcript Moe has been with Walgreens since June 2009 where he is the Divisional VP of Private Brands. Prior to that, he worked for Kraft Foods for 15 years both domestically and internationally. Moe has experience in a number of functions including Sales, Marketing, Logistics and Finance. One of his last assignments with Kraft was running Sales and Logistics for Kraft Asia.

	Mary Rachide DVP Private Brands Family Dollar Stores Listen to the podcast or Read the Transcript Mary Rachide joined Family Dollar as the DVP, Private Brands in January, 2009, after working with the company as an independent consultant to articulate the company's high level Private Label vision and strategy. Previously, she was a consultant for McKinsey & Company, focused on the retail and consumer goods industries, and at Liz Claiborne, she was a Divisional Controller. Mary holds an MBA from Duke University and undergraduate degrees in Business and Political Science from the University of Richmond. Mary will be presenting, "Making it Real: The Early Days of Bringing a Private Brand Vision to Life" on Monday, September 27 at 3:15pm.

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