Agenda at Glance

AGENDA AT A GLANCE

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DAY ONE: MONDAY, SEPTEMBER 27, 2010 • THE SUMMIT

8:00

Registration – 4th floor

8:30

Opening Remarks from the Conference Chairperson
Scott Davis, PROPHET & Author of The Shift

8:45

KEYNOTE Today's Marketer, Tomorrow's Growth Leader?
Scott Davis, Chief Growth Officer, PROPHET & Author of The Shift

9:30

Morning Networking Break & Book Signing

10:00

Store Brands Update: Where Are Trends Heading Now?
Lisa Rider, VP Retail Marketing, THE NIELSEN COMPANY

11:00

The Power of Articulating Your Brand Promise
Matt Biespiel, Senior Director, Global Brand Strategy, MCDONALD'S CORPORATION

11:45

Transforming a Design Team into a Brand-Building Design Force
Stephen Gates, Senior Creative Director, STARWOOD HOTELS & RESORTS

12:30

Lunch

1:45

A CONVERSATION WITH…IDEAS, STORIES & PERSPECTIVES
Design & Packaging Roundtable: Stepping Out of Brand Name Shadows

Panelists:
Maurice D. Markey, Vice President, Private Brands, SAM'S CLUB, WALMART STORES, INC.
Melissa Smith-Hazen, Director, Strategic Design, Corporate Brands, AHOLD USA

Moderated by Felicia Rogers, Executive Vice President, DECISION ANALYST

2:45

Networking Break

3:15

Making It Real: The Early Days of Bringing a Private Brand Vision to Life
Mary Rachide, DVP, Private Brands, FAMILY DOLLAR STORES

4:00

End of Summit

4:15

KICK-OFF KEYNOTE
Emotional Connectivity: How to Make Sure Your Branded Offer & Advertising Don't Get Filtered Out by Today's
Overloaded Consumers
Dan Hill, Founder & President, SENSORY LOGIC, INC. & Author of Emotionomics

5:15

Book Signing with Dan Hill & Monday Meet Up: Crimson Lounge (cash bar event)

DAY TWO: TUESDAY, SEPTEMBER 28, 2010 • THE CONFERENCE

7:30

Registration & Continental Breakfast

8:15

Welcome
Amanda Powers, Event Director, IIR

8:30

KEYNOTE Implementing Change When Change is Hard
Dan Heath, Author of Switch: How to Change Things When Change is Hard

9:30

Morning Networking Break

10:00

Private Brand from Impact to Movement
Christopher Durham, President & Blogger-in-Chief, MY PRIVATE BRAND

10:30

Creative Leadership & Principles in Designing Across Categories
Marcia Minter, Vice President, Creative Director, L.L.BEAN

11:15

KEYNOTE The Re-launch of UP & UP: Moving from a Label to a Brand
Annie Zipfel, Director of Owned Brands, TARGET

12:00

Luncheon

Breakout sessions are 45 minutes in length with 5 minutes in between to transition to next session.

	Track 1: DESIGN	Track 2: STRATEGY
1:30	May the [Brand Building] Force Be With You! Vickie VanHurley, Ph.D., Packaging Design Supervisor, MEIJER Gregg Keeton, Packaging Designer, MEIJER	Driving Insights & Innovation Ric Brockmeier, SVP, Director of Brand Strategy, BARKLEY
2:15	5 minute Transition Time
2:20	Package Redesign with Your Retailer in Mind Kit Hughes, Art Director, PHILIPS	Brand Governance in the Private Brands Revolution Carol Citkovic-Best, Senior Strategy Director, ANTHEM WORLDWIDE Kathy Oneto, Vice President, Brand Strategy, ANTHEM WORLDWIDE
3:05	5 minute Transition Time
3:10	Modernizing a Brand Image: Strategizing and Designing the Path to Success Kim Coovert, Brand Manager – Own Brand Food & Drug, KMART, SEARS HOLDING	Quality Promise Program: Empowering Consumers as Your Quality Control Agents for Private Label Brands Diane Brewton, Senior Vice President, Market Intelligence Group & Felicia Rogers, Executive Vice President, DECISION ANALYST
3:55	Networking Break
4:25	KEYNOTE Great Value, Great Results Michael Ellgass, Senior Director of Grocery Marketing, WALMART
5:15	Cocktails and Conversations

DAY THREE: WEDNESDAY, SEPTEMBER 29, 2010 • THE CONFERENCE

7:45

Continental Breakfast & Coffee

8:15

Welcome & Introduction of Morning Keynote

8:30

KEYNOT From Brick to Click, Designing to Peak Emotions: Using Social Media to Re-connect with Consumers On and Off-line
Marc Gobé, President, EMOTIONAL BRANDING & Author of Emotional Branding

9:30

Networking Break & Book Signing

10:00

A CONVERSATION WITH…IDEAS, STORIES & PERSPECTIVES Moving Beyond Value

Panelists:
Nancy Cota, Vice President, Innovation, Consumer Brands, SAFEWAY
Vassoula Vasiliou, Director, Creative Private Brand Development, OFFICE DEPOT
Eli Getson, SVP, GMM, GOLFSMITH INTERNATIONAL

Moderated by Eric Ashworth, Chief Strategy Officer,ANTHEM WORLDWIDE

11:00

A CONVERSATION WITH…IDEAS, STORIES & PERSPECTIVES Building Brand Excellence

Panelists:
Moira Cullen, Senior Director, Global Design, THE HERSHEY COMPANY
Kit Hughes, Art Director, PHILIPS
Vickie VanHurley, Ph.D., Packaging Design Supervisor, MEIJER

Moderated by Carey Cuddeback, Managing Principal, CUDDEBACK & COMPANY

12:30

Lunch

1:00

Sweets, Tea & Java in Exhibit Hall

1:30

Adding Sizzle to Bloom's Beef: Marrying the Quality of Product to the Brand
Jim Cusson, President, BIRDSONG GREGORY
Angie Hunter, Marketing Department, BLOOM/DELHAIZE AMERICA

2:15

Building Store Brands that Thrive in Economic Highs and Lows
Tracey M. Gidich-Zupke, Brand Manager, ACE HARDWARE

3:00

End of Conference


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AGENDA AT A GLANCE