PIER Pricing is Everyone's Responsibility!
YOU SHOULD ATTEND THIS EVENT!

This conference is designed to provide the logic, tools and framework to establish market-driven pricing objectives, strategies and tactics. To develop the process for sound pricing practices it is vital that managers involved in setting, selling, communicating and monitoring prices attend.

Pricing – PRICEX is valuable to you for all aspects of your work
Strategic Planning – PRICEX provides critical information on how pricing considerations affect your overall organization, how the pricing function can be implemented within your organization and how integrating pricing into all facets of corporate strategy is crucial to your firm's bottom line.
Marketing – PRICEX offers you critical information on price segmentation, communication and negotiation strategies, value based and customer-focused pricing issues, how and when to bundle and unbundled your products and services, how to sell and communicate to upper level management on pricing issues.
Sales – PRICEX offers you practical strategies and tactics for price negotiation and communication both internally and externally, as well as guidelines for effective price management. You will also gain an understanding of value-based pricing strategies and how and when to suggest bundling and unbundling your products and services.
Branding – PRICEX offers brand managers a core understanding of the critical role price plays in the perception and value of the brand, as well as guidelines for handling pricing issues in highly competitive markets.
New Product Development – PRICEX helps you price new products and services from a market perspective, considering the true role of costs. Market and Business Research & Analysis – PRICEX helps you segment the market by source of revenue, profits, market shares and growth potential for appropriate resource allocation and global price differentiation.
Finance/Controllers/Revenue Management – PRICEX helps you establish your firm's competitive "perceived value/price" ratios in terms of how well you meet the needs of your customers and the impact on market share

Some of the companies that have attended PRICEX in the past: