WEDNESDAY JUNE 27, 2007 • MAIN CONFERENCE DAY TWO 

7:30

Morning Coffee

8:00

Chairman Mike Marn's Opening Remarks

8:15

Developing A Pricing Culture – Your Biggest Challenge as A Pricing Professional

JD Spangler, VP Pricing & Promotion Management, Sara Lee Food and Beverage 

9:00

Leveraging Profitability in Low Margin Markets

Jerry Smith, Marketing Chair, Boston College

9:45

Keynote Presentation: Pricing with Confidence:  10 Ways to Stop Leaving Money on the Table

Dr. Reed Holden, Founder, Holden Advisors and Associate Professor, Columbia University

10:45

Networking Break

11:15

Featured Panel: Pricing Evolution Through the Years: What has Changed in the Realm of Pricing and What Can We Forecast For the Future?

The Panel of Past Nimer Winners Includes: Mike Marn, Mick Kolassa and Gene Zelek 

12:30

Luncheon

The Core Foundation
Looking to sharpen your pricing skills?
Just stepped into the pricing realm?

The Graduate Pricer
Formulated for those in the advanced stages of pricing, focusing on NEW techniques/tools

Strategic Leadership for NON pricers
Created for those who take part in pricing indirectly to drive the business and increase profitability

Data Analysis To Stay Ahead of Competition

Samrat Sondhi, Vice President, Revenue Management, Extra Space Storage

10,000 products…which one should I sell and how much should I charge? Supply, Demand and Channel Optimization – a profitable way to price

Rodrigo Brumana, Sr. Manager, World Wide Pricing, Fairchild Semiconductor 

Pricing New and Existing Products in a Dynamic Market

Stuart Bedford, Director, Business Development/Research, Sherwin-Williams

Developing Incentives for Higher Profitability

Tim Huston, Director, Business Operations – Point of Care Division, Roche Diagnostics Corporation

Integrating Pricing into the Back End of Innovation

Mark A. Hart, Senior Editor, Visions Magazine

Strategic Pricing through Channel Partners

Michael J. Kelly, Principal, Frank Lynn & Associates

3:00 | Networking Break 

Risk Assessment: Using KPI's in the Pricing World

Duane Leffel, Director of Pricing, Nissan North America

How Offerings Across the Globe are Packaged, Marketed & Priced: Future Trends of Bundling Services for Pricing Perfection

Margrit Sessions, Tariff Expert, European Commission and Managing Director, BroadGroup Tariff Services

Pricing in the Telecom Equipment Industry - Practices and Challenges

Ruedi Klein, Product Portfolio Manager, Alcatel-Lucent

4:30 | End of Day Two