TUESDAY JUNE 26, 2007 • MAIN CONFERENCE DAY ONE

7:30

Conference Registration and Morning Coffee

8:00

Chairman Mike Marn's Opening Remarks

8:45

Keynote Presentation: Pricing Right in a Price-Transparent World

Mike Marn, Director of Pricing Services, McKinsey & Company, Inc.

9:45

Networking Break sponsored by

10:15

Creating Value for Your Customers and Enterprise through Strategic Pricing & Product-Propositions

Om Kundu, Vice President for The Global Consumer Group, Citigroup

11:00

Automated Dynamic and Variable Pricing Within a Revenue Management System for Casino Hotels

Steve Pinchuk, Corporate VP Revenue Management, Harrah's Entertainment, Inc.

11:45

Pricing and the Law: The Continuing Trend Toward Even Greater Flexibility

Eugene F. Zelek, Jr., Partner and Chair, Antitrust & Trade Regulation Group Freeborn & Peters LLP

12:30

Luncheon

The Core Foundation
Designed for those looking to sharpen their pricing skills and for those who are just stepping into the pricing realm

The Graduate Pricer
Formulated for those in the advanced stages of pricing, focusing on NEW techniques/tools

Strategic Leadership for NON pricers
Created for those who take part in pricing indirectly to drive the business and increase profitability

Strategic Pricing – Jump Start Your Pricing Culture

Chip Aquilina, Director, Pricing Analytics, Cardinal Health

Multi-Channel Pricing Strategies: Avoiding Conflict and Growing Market Share

Curt Erskine, Marketing Operations Manager, Crucial Technology

Price and Quality Tier Brand Competition: Perspectives and Insights

K. Sivakumar, Arthur Tauck Chair, Professor of Marketing, and Chairperson, Department of Marketing, Lehigh University

Conjoint Based Analysis For Telecommunications: An Integrated Segmentation, Targeting and Positioning Tool Designed for Managerial Pricing Applicability

Alfred Taudes, Professor, Vienna University of Economics and BA and Founder, Prolytic

Seasonal Pricing – Strategy to Maximize Revenue across Seasons with Fluctuating Demand

John McEwan, Corporate Director of Revenue Management, Vail Resorts/RockResorts

Enabling Profitable Growth with Pricing Best Practices

Colin Carroll, Director of Pricing Excellence, Vendavo

3:00 | Networking Break 

How to Create Winning Pricing Strategies

Professor Roger K. Lall, Executive in Residence, DePaul University

Falling out of the Decision Tree and Striking Gold

Michael Hurwich, Vmanaging Partner, Strategic Pricing Management Group

Differentiation to Avoid Product Commoditization

Mick Kolassa, CEO, Medical Marketing Economics

Pricing and Revenue Management in Multi-Family Housing: Lessons From an "Alternative" Industry

Donald Davidoff, Group Vice President, Pricing & Revenue Management, Archstone-Smith

Montgomery Blair, Assistant Vice President, Pricing & Revenue Management, Archstone-Smith

Pricing Optimization: What You Need to Make it Work

Rajeeve Kaul, AutoZone

Pricing and Trade Secrets: Developing a Strategy for Sharing and Protecting Pricing Information

G. Scott Erickson, Associate Professor and Chair, Marketing & Law, School of Business, Ithaca College

5:00 | End of Day One

Please join us for a Cocktail Reception in the Exhibit Area