Monday, June 25th, 2007

This is just a snapshot of our Pre-Conference Workshops. For full details please download our brochure.

Workshop A
Pricing for Profit: Strategies and Tactics

Rather than emphasizing theory, Alain will focus above all on getting the deal. Go ringside with Alain Meloche and learn the five secrets of knock out pricing.

Alain Meloche
Managing Partner
Strategic Pricing Management Group 

Workshop B
Value-Oriented Pricing: Learning To Manage Price Elasticity

This interactive workshop provides an in-depth overview of developing profitable value-oriented pricing strategies and tactics.

Dr. Kent B. Monroe
Distinguished Visiting Scholar
University of Richmond & Drexel University

J. M. Jones
Distinguished Professor of Marketing Emeritus
University of Illinois at Urbana-Champaign

Luncheon
from 12pm – 1:30pm
For attendees that are participating in the workshops only

Workshop C
I Thought You Started It! Price Wars, Price War Games, and Strategy

Nobody intentionally starts a price war they expect to lose, yet price wars (in which everyone loses) get started. Why?

Mark Chussil
Founder and CEO
Advanced Competitive Strategies 

Workshop D
Combating a Price Drop of 30% from a Direct Competitor- a "Real -World" Channel Case Study of Meeting the Price Challenge

Misinterpreting competitive pricing strategies and tactics can cost millions of dollars in lost revenue, credibility and leadership positioning.

Michael N. Hurwich, MBA
President
Foundation Pricing Group, Inc.