MONDAY JUNE 25, 2007 • PRE-CONFERENCE WORKSHOPS 

AM Workshops
9 am -12pm

Workshop A - Pricing for Profit: Strategies and Tactics: Alain Meloche, Managing Partner, Strategic Pricing Management Group

Workshop B - Value-Oriented Pricing: Learning To Manage Price Elasticity: Dr. Kent B. Monroe Distinguished Visiting Scholar, University of Richmond & Drexel University; J. M. Jones Distinguished Professor of Marketing Emeritus, University of Illinois at Urbana-Champaign

Luncheon
from 12pm – 1:30pm
For attendees that are participating in the workshops only

PM Workshops
1pm - 4pm

Workshop C - Thought You Started It! Price Wars, Price War Games, and Strategy: Mark Chussil, Founder and CEO, Advanced Competitive Strategies 

Workshop D - Combating a Price Drop of 30% from a Direct Competitor- a "Real-World" Channel Case Study of Meeting the Price Challenge: Michael N. Hurwich, Managing Partner, Strategic Pricing Management Group

*This workshop will be interactive*

TUESDAY JUNE 26, 2007 • MAIN CONFERENCE DAY ONE

7:00

Conference Registration and Morning Coffee

7:30

Chairman Mike Marn's Opening Remarks

8:00

PIER: Discovering Why Pricing Is Everyone's Responsibility
Dan Nimer, Pricing Guru & Former President, DNA Group, Inc.

8:45

Keynote Presentation: Pricing Right in a Price-Transparent World
Mike Marn, Director of Pricing Services, McKinsey & Company, Inc.

9:45

Networking Break sponsored by

10:15

Creating Value for Your Customers and Enterprise through Strategic Pricing & Product-Propositions
Om Kundu, Vice President for The Global Consumer Group, Citigroup

11:00

Automated Dynamic and Variable Pricing Within a Revenue Management System for Casino Hotels
Steve Pinchuk, Corporate VP Revenue Management, Harrah's Entertainment, Inc.

11:45

Pricing and the Law: The Continuing Trend Toward Even Greater Flexibility
Eugene F. Zelek, Jr., Partner and Chair, Antitrust & Trade Regulation Group
Freeborn & Peters LLP

12:30

Luncheon

The Core Foundation
Designed for those looking to sharpen their pricing skills and for those who are just stepping into the pricing realm

The Graduate Pricer
Formulated for those in the advanced stages of pricing, focusing on NEW techniques/tools

Strategic Leadership for NON pricers
Created for those who take part in pricing indirectly to drive the business and increase profitability

Strategic Pricing – Jump Start Your Pricing Culture
Chip Aquilina, Director, Pricing Analytics, Cardinal Health

Multi-Channel Pricing Strategies: Avoiding Conflict and Growing Market Share
Curt Erskine, Marketing Operations Manager, Crucial Technology

Keys to Negotiating Price and Price Influence

If you are interested in speaking during this session, please contact Deborah Hatcher, Business Development Director at 212-661-3500 x 3188 or dhatcher@iirusa.com 

Bundling Your Products/Services For Optimal Pricing

If you are interested in speaking during this session, please contact Deborah Hatcher, Business Development Director at 212-661-3500 x 3188 or dhatcher@iirusa.com 

Seasonal Pricing – Strategy to Maximize Revenue across Seasons with Fluctuating Demand
John McEwan, Corporate Director of Revenue Management, Vail Resorts/RockResorts

This session will be presented by Vendavo.

Please check back soon for updated information.

3:00 | Networking Break 

How to Create Winning Pricing Strategies
Professor Roger K. Lall, Executive in Residence, DePaul University

Margins
Joe Marigliano, Vice President of Pricing, TRANE American Standard

Differentiation to Avoid Product Commoditization
Mick Kolassa, CEO, Medical Marketing Economics

Pricing and Revenue Management in Multi-Family Housing: Lessons From an "Alternative" Industry
Donald DavidoffGroup, Vice President, Pricing & Revenue Management, Archstone-Smith
Montgomery Blair, Assistant Vice President, Pricing & Revenue Management, Archstone-Smith

Pricing Optimization: What You Need to Make it Work
Rajeeve Kaul, AutoZone

Pricing and Trade Secrets: Developing a Strategy for Sharing and Protecting Pricing Information
G. Scott Erickson, Associate Professor and Chair, Marketing & Law, School of Business, Ithaca College

5:00 | End of Day One

WEDNESDAY JUNE 27, 2007 • MAIN CONFERENCE DAY TWO 

7:00

Morning Coffee

7:30

Chairman Mike Marn's Opening Remarks

8:00

Developing A Pricing Culture – Your Biggest Challenge as A Pricing Professional
JD Spangler, VP Pricing & Promotion Management, Sara Lee Food and Beverage 

8:45

Leveraging Profitability in Low Margin Markets
Jerry Smith, Marketing Chair, Boston College

9:30

Keynote Presentation: The Coincidence of Value: Ten Lessons for Success in Profits and Growth
Dr. Holden, Founder, Holden Advisors, Adjunct Associate Professor, Columbia University and Co-Author of The Coincidence of Value: Ten Lessons for Success in Profits and Growth and The Value DisciplineSM: Connecting Marketing and Sales for More Effective Pricing Evaluating 

10:30

Networking Break

11:00

Sustaining Profitable Growth Through Pricing (Working with Inventory Levels etc.)
Apo Demirtas, Vice President Market Strategy, The Hotel Management Group, Intercontinental Hotels Group

11:45

Featured Panel: Pricing Evolution Through the Years: What has Changed in the Realm of Pricing and What Can We Forecast For the Future?
The Panel of Past Nimer Winners Includes: Dan Nimer, Mike Marn, Bob Baker, Kent Monroe

12:30

Luncheon

The Core Foundation
Looking to sharpen your pricing skills?
Just stepped into the pricing realm?

The Graduate Pricer
Formulated for those in the advanced stages of pricing, focusing on NEW techniques/tools

Strategic Leadership for NON pricers
Created for those who take part in pricing indirectly to drive the business and increase profitability

Data Analysis To Stay Ahead of Competition
Samrat Sondhi, Vice President, Revenue Management, Extra Space Storage

10,000 products…which one should I sell and how much should I charge? Supply, Demand and Channel Optimization – a profitable way to price
Rodrigo Brumana, Sr. Manager, World Wide Pricing, Fairchild Semiconductor 

Pricing New and Existing Products in a Dynamic Market
Stuart Bedford, Director, Business Development/Research, Sherwin-Williams

Developing Incentives for Higher Profitability
Tim Huston, Director, Business Operations – Point of Care Division, Roche Diagnostics Corporation

How to Price to the Large Business Entity (Business Development)

If you are interested in speaking during this session, please contact Deborah Hatcher, Business Development Director at 212-661-3500 x 3188 or dhatcher@iirusa.com 

Strategic Pricing through Channel Partners
Michael J. Kelly, Principal, Frank Lynn & Associates

3:00 | Networking Break 

Risk Assessment: Using KPI's in the Pricing World

Duane Leffel, Director of Pricing, Nissan North America 

How Offerings Across the Globe are Packaged, Marketed & Priced: Future Trends of Bundling Services for Pricing Perfection
Margrit Sessions, Tariff Expert, European Commission and Managing Director, BroadGroup Tariff Services

Pricing in the Telecom Equipment Industry - Practices and Challenges
Ruedi Klein, Product Portfolio Manager, Alcatel-Lucent

Conjoint Based Analysis For Telecommunications: An Integrated Segmentation, Targeting and Positioning Tool Designed for Managerial Pricing Applicability

Alfred Taudes, Professor, Vienna University of Economics and BA and Founder, Prolytic

Falling out of the Decision Tree and Striking Gold

Michael Hurwich, Managing Partner, Strategic Pricing Management Group

Integrating Pricing into the Back End of Innovation
Mark A. Hart, Senior Editor, Visions Magazine

5:00 | End of Day Two