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PRICEX: UNLEASH PRICING ON YOUR COMPETITION

PRICEX uncovers the pricing side of your world.
It's where you'll meet people at the top of their game. People who CONTROL the money, SET the pace, WIELD the power.

Conference Chairman Mike Marn, Director of Pricing Services MCKINSEY	Om Kundu, Vice President, Global Consumer Group CITIGROUP	Alfred Taudes, Professor VIENNA UNIVERSITY OF ECONOMICS AND BA, Founder, PROLYTIC
Steve Pinchuk, Corporate Director of Revenue Management HARRAH'S ENTERTAINMENT	Apo Demirtas, Expert on Microeconomics and Marketing in Hotel Management	Reed Holden, Associate Professor COLUMBIA UNIVERSITY and Founder, HOLDEN ADVISORS

PRICEX: Our 20th Year Pricing with Experts –
revamped, retooled, rejuvenated, reinvented.

The Pricing Institute is proud to bring you two decades worth of Pricing Expertise. Each year our program continues to exceed expectations by offering the most comprehensive and revolutionary pricing tactics to those who are building their profitable pricing strategy.

From our well-established advisory board of experts and real-world case studies, to our leading academics and innovative technology solution providers, you will get the sharpest perspectives on pricing strategy and the answers to your pricing questions.

New for 2007:

• NEW ways to analyze data effectively and efficiently to stay ahead of competitors
• Hands-on, team initiated pricing wars that will keep you on the edge of your seat
• Dedicated breakout sessions for Pricing Novices, Professional Pricers, and Value Creators
• Insight from ALTERNATIVE industries that are EMERGING in 2007
• Celebratory Featured Panel of our past Nimer Award Winners

….And the return of the DAN NIMER AWARD! A prestigious award that has been bestowed on some of the most prominent pricing professionals through the years.

MAKE PRICEX YOUR PATHWAY TO PRICING SUCCESS…RECOGNIZE PRICING FOR THE POWERFUL FORCE IT IS.

Join us for this milestone event and kickoff your summer with our pricing celebration in Miami!