The power of pricing plays a role in the corporate challenges of each and every employee. Attendees at PriceX 2008 will be a cross-industry representation of both new and experienced pricing practitioners and high level executives in a variety of responsibilities.

Pricing: PriceX is valuable to you for all aspects of your work

Strategic Planning: PriceX provides critical information on how pricing considerations affect your overall organization, how the pricing function can be implemented within your organization and how integrating pricing into all facets of corporate strategy is crucial to your firm’s bottom line

Marketing: PriceX offers you critical information on price segmentation, communication and negotiation strategies, value based and customer-focused pricing issues, how and when to bundle and unbundled your products and services, how to sell and communicate to upper level management on pricing issues

Sales: PriceX offers you practical strategies and tactics for price negotiation and communication both internally and externally, as well as guidelines for effective price management. You will also gain an understanding of valuebased pricing strategies and how and when to suggest bundling and unbundling your products and services

Branding: PriceX offers brand managers a core understanding of the critical role price plays in the perception and value of the brand, as well as guidelines for handling pricing issues in highly competitive markets

New Product Development: PriceX helps you price new products and services from a market perspective, considering the true role of costs. Market and Business Research & Analysis – PriceX helps you segment the market by source of revenue, profits, market shares and growth potential for appropriate resource allocation and global price differentiation

Finance/Controllers/Revenue Management: PriceX helps you establish your firm’s competitive "perceived value/price" ratios in terms of how well you meet the needs of your customers and the impact of market share