Setting Up a Pricing Organization: Promises, Pitfalls, and Performance

Duncan MacGregor, Principal, Small-e Solutions, Formerly Group Manager—Pricing Strategy, Verizon Information Services

Greg Schulle, Director of Strategic Pricing, Essilor Laboratories of America

Pricing With Confidence

Mark R. Burton, Vice President, Co-Founder, Holden Advisors

Six Sigma Pricing: Improving Pricing Operations to Increase Profits

Navdeep S. Sodhi, Director Global Pricing and Contracts, Kennametal Inc., author, Six Sigma Pricing: Improve Pricing Operations to Increase Profits

Tactics to Drive Immediate Business Impact and Set the Stage for a Strategic Shift to Value Pricing

Robert Franks, Director Corporate Strategic Pricing, Cintas Corporation, Adjunct Professor, University of Dayton

Why the Pricer Can’t Go it Alone – Increasing ROI through Collaborative Pricing

Patrick J. Taylor, Senior Manager, Landmark Strategic Pricing, Halliburton, Former Manager and Senior Consultant, Pricing Strategy, Verizon

A Legal Primer for Contemporary Pricing

Eugene F. Zelek, Jr., Partner and Chair, Antitrust & Trade Regulation Group, Freeborn & Peters LLP; Adjunct Assistant Professor of Marketing, Kellogg School of Management, Northwestern University

The Importance of Price Specific Market Research in Good Pricing Practice

Per Sjofors, Founder and Managing Partner, Atenga Inc.

Create Your Action Plan: What Will it Take, What Has to Happen, What to Expect

Mark Chussil, Founder & Chief Executive Officer, Advanced Competitive Strategies Inc.

Conclusion of the Symposium