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Main Conference Day Two
Main Conference Day Two
| 7:45 | Registration and Morning Coffee | |
| 8:15 | Day 1 Recap from Chairman | |
| 8:30 | Developing and Implementing Pricing Strategies for Multiple Products with Varying Demand Dean Apy, Vice President, Yield Management, Princess Cruises | |
| 9:45 | Featured Panel: Pricing Research Debate with the Experts Mick Kolassa, Ph.D., Chief Executive Officer and Managing Partner, Medical Marketing Economics Dan Nimer, Pricing Guru & Former President, DNA Group, Inc. Gerard E. Smith, Ph.D., Professor, Boston College Joseph V. Marigliano, Vice President, Pricing and Customer Insight, Commercial Systems, Trane | |
| 10:30 | Networking Break | |
| 11:00 | Leveraging Price Waterfall Analytics for Strategic Impact Anthony Pichnarcik, Global VoC & Pricing Leader, Honeywell Building Solutions | |
| 11:45 | Announce the Winners of the Pricing Strategy Challenge | |
| 12:15 | Lunch | |
Attend any session in either concurrent track. Design your own ideal event! | ||
Customer Centric | Sustainability | |
| 1:30 - 2:15 | Creating Value in a Commodity Based Product Scott Glover, Team Lead, Revenue, Westjet Airlines | Building an Internal Pricing Capability for Sustainable Performance Augustin Manchon, President, Manchon & Company and Former Leader, Accenture Pricing and Deloitte Pricing |
| 2:20 - 3:05 | Communicating Differential Value to Customers Dr. Gerald Smith, Chair, Marketing Faculty, Boston College | Opportunities and Challenges when Going Green and Global with your Pricing Strategies Curt Erskine, Strategic Operations Manager, Lexar Media Inc. |
| 3:05 | Networking Break | |
| 3:35 - 4:20 | Pricing for Life: Customer Behavior and Lifetime Analysis Brenda Runyan, Manager, Centralized Diagnostics Pricing, Roche | Your Commodity Inflation Exceeds Your Entire Profit Plan – Are You Ready? JD Spangler, Vice President Customer Marketing/Management, Sara Lee Corporation |
5:05 | PriceX 2008 | |
