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Main Conference Day One
Main Conference Day One
| 7:30 | Registration and Morning Coffee | |
| 8:00 | Welcome from Chairman | |
| 8:15 | Adjusting Prices Upwards / Downwards: Impact on Price Performance Dan Nimer, Former President, The DNA Group, Inc. | |
| 9:00 | INTERACTIVE SESSION Mark Chussil, Founder & Chief Executive Officer, Advanced Competitive Strategies Inc. | |
| 9:45 | Networking Break | |
| 10:15 | Pricing and the Law: Cutting-Edge Approaches Eugene F. Zelek, Jr., Partner and Chair, Antitrust & Trade Regulation Group, Freeborn & Peters LLP; Adjunct Assistant Professor of Marketing, Kellogg School of Management, Northwestern University | |
| 11:00 | EXTENDED INTERACTIVE SESSION Daniel Moe, Vice President of Merchandising Operations and Pricing, Best Buy | |
| 12:15 | Lunch Presentation of the Annual Dan Nimer Award | |
Attend any session in either concurrent track. Design your own ideal event! | ||
Changing the Value Landscape | Globalization | |
| 1:30 - 2:15 | Demand-based Strategic Pricing Jason Green, Principal, The Cambridge Group Jeffrey Ackerberg, President, Workspace Tools, ACCO Brands, Inc. (Former VP of Marketing for Swingline) | Increase Value and Improve Margin Through Data-driven Price Management Robert H. Langford, Jr., Director, Consumer Business Planning & Operations, Dell, Inc. |
| 2:20 - 3:05 | Standardized Pricing for a Customized Service: A Case Study James L. Bennett, Vice President, Revenue Development, Experient, Inc | Global Revenue Management and Elasticity Graham Parker, Vice President, Pricing and Revenue Management, Spirit Airlines |
| 3:05 | Networking Break | |
| 3:35 - 4:20 | Creating a Value Package through Segmentation Joseph V. Marigliano, Vice President, Pricing and Customer Insight, Commercial Systems, Trane | Driving Pricing Efficiency through Analytics and Mobile Technology Rodrigo Brumana, Controller, Fairchild Semiconductor |
| 4:25 – 5:10 | Pricing Unique and New Products Mick Kolassa, Ph.D., Chief Executive Officer and Managing Partner, Medical Marketing Economics | How to Use Channel Discount Structures to Manage Multi-Channel Conflict Domestically and Abroad Michael J. Kelly, Principal, Frank Lynn & Associates |
| 5:10 | Networking Reception | |
| 7:00 | Group Dinners around Town Connect with fellow pricers while trying one of Chicago’s best restaurants. Stop by the on-site registration desk to sign up, and join a group of your peers to chat about key learnings and enjoy a good meal. Our staff will facilitate and provide restaurant suggestions. | |
