March 10: 11:35am - 12:20 pm
Gift Card Retailer Alliance – Breaking New Ground To Advance The Closed-Loop Gift Card Industry             
A new closed-loop Gift Card Retailer Alliance has been formed to advance specific causes of closed loop gift card retailers. This session will provide an overview of the new Alliance and an outline of its key initiatives and activities that its members are taking on. Some of the key issues to be discussed include the impetus behind the Alliance, a review of Steering Committee members, and insight into the Alliance’s guiding principals, membership requirements and benefits, and goals for the coming year.

Key Takeaways:
• An overview of the association’s goals and key initiatives
• Insight into the opportunities to join and participate in the Alliance
• Understanding on how the Alliance will work with other prepaid and payments trade groups

March 10: 1:50pm - 2:40 pm
Successful Program Strategies for Achieving Your Prepaid Goals
Program managers can add significant expertise, insight and value to your company’s prepaid program. In this session, you’ll hear program managers discuss key strategies that they’ve used to help drive prepaid revenue, reduce costs, capture market share and extend prepaid brands across multiple channels.

Key Takeaways:
• Multi-touch marketing and promotional strategies and tactics
• Techniques for designing and communicating your program’s key messaging points to your audience
• Methods for turning “sensitive” issues (e.g. fraud, security, etc.) into positive messaging points to differentiate your brand
• Tactics for effectively marketing your brand across multiple channels
• Discussion on the best ways to work with program managers and processors to achieve your goals
• Strategies for “owning” the value chain and reaping the associated benefits

March 10: 2:45pm - 3:30 pm
Driving Revenue Through Kiosks in the Retail Environment
For retailers, independent sales organizations and content providers, standalone
kiosks represent a valuable tool in promoting all types of prepaid cards and helping to bolster usage among consumers. In this session, you’ll learn about the key elements in kiosk design, hear about new products, and understand how to integrate kiosks into your sales portfolios.

Key Takeaways:
• Overview of the newest kiosks and their features/benefits
• Assessment of the top prepaid card types sold through kiosks, and an understanding of how kiosk distribution generates benefits for all parties in the value chain
- International top-up and bill payment products
- Mobile content
- Event ticketing
- Prepaid toll reloads
- Instant-issue mall gift cards
• Case studies featuring project details and metrics for determining success
• Bass Pro Shops: Instant-Issue Gift Card Mall Project Overview
• Orange Dominican Republic: International Top-Up Project

You might also be interested in:
March 9: 1:15 - 3:10pm

While prepaid is one of the hottest areas in payments, it’s still a relatively small part of the four major card associations’ overall business. In this session, you’ll hear how prepaid fits into their overall business strategy, and their vision for the
growth of prepaid.

March 9: 3:30 - 5:10PM

Part I Legal and Regulatory Issues in Multi-Country Prepaid Card Programs
This session will cover key legal and regulatory issues for prepaid card programs in the US and EU. The speakers will discuss issues such as consumer protection, deposit insurance, data protection, licensing, and the interplay between state-federal or EU-member country laws. This session will compare, contrast and look at trends in regulation that will be valuable to industry participants that currently offer, or are considering offering, multi-country programs.

Part 2: Key Issues in the Negotiation of Prepaid Card Deals
This session will identify key issues in the contracting process from the perspective of different industry participants, including banks, program managers, processors and card distributors (e.g., retailers). The speakers have represented all sides of the industry. Drawing on that experience, they will discuss contracting pitfalls and the elements of a successful
contract negotiation.