Corporate & Consumer Track

Incorporating the Latest Industry Metrics to Drive Marketing & Distribution

Retail gift cards have successfully displaced paper gift certificates over the past decade and are now being used and distributed in many new ways. Close on the heels of the success of retail gift cards are a host of network branded prepaid cards used across multiple corporate and consumer applications including incentive, network branded gift, rebate and promotion, insurance claim, teen, and travel cards. In this session, you will hear from industry experts as they share views on:

• The corporate and consumer application marketplace, including the latest metrics
• Cutting edge product features and functionality
• The latest trends in marketing and distribution

Lunch

Sponsored by

Driving Prepaid Consumer Spending Through Prepaid Cards

Case Study 1: Smart Destination's Go Card

• Identifying the proper criteria for selecting attraction and merchant types to maximize card sales revenue
• Developing the appropriate marketing, sales and promotions campaign to increase customer awareness
• Creating an efficient card program by utilizing a proprietary platform
• Growing new revenue channels by applying the business model to new markets (corporate, incentive, and more)

Cecilia Dahl, Co-Founder & President, SMART DESTINATIONS INC.

Case Study 2: Travelex

• Managing exchange and card fees to balance profit and customer acceptance
• Developing solid fraud and security controls
• Leveraging customer data to cross-sell new products and expand distribution through retail outlets
• Analyzing usage data (transaction volume, type of transactions, average ticket) to improve and streamline the program

Christopher Russell, Executive Vice President, TRAVELEX

Increasing the Value and Convenience of Corporate Incentives Programs Through Prepaid Cards

Prepaid and stored value cards are a staple of the corporate incentive world – used frequently to motivate and reward employees and business partners.

Driven by a number of factors, including price compression, card-based incentive programs are being deployed by small, midsize, and large organizations. This session will consist of two case studies discussing the ways prepaid card programs can be used to meet corporate objectives, methods for creating a consolidated card solution for multiple programs, and managing effective communications to drive program success.

Case Study 1: Starz Entertainment Group and Springbok Services

Karen Abene, Director, Affiliate Point of Sale, STARZ ENTERTAINMENT GROUP
Tim Thavis, Director, Sales and Business Development, SPRINGBOK SERVICES

Case Study 2: Chrysler Corporation and Carlson Marketing

Cy Moore, Sr. New Business Manager, CARLSON MARKETING WORLDWIDE
C.C. (Chuck) Halsig, Certification, Rewards & Incentives, CHRYSLER CORPORATION

30-Minute Networking and Refreshment Break in the Exhibit Hall

Sponsored by

Maximizing the Success of Your Card Program By Understanding How to Utilize Program Managers

Program managers range from specialty companies to large, established organizations that are improving their existing transaction and payment processing systems by incorporating prepaid cards into them. In this session, you will hear presentations from leading program managers and learn:

• How a program manager can add value as part of the implementation and management of prepaid card programs
• Ways to accurately manage the functions, risks, and responsibilities of program managers
• Methods for assessing the commensurate economic value proposition of program managers
• Solutions for working with program managers efficiently and effectively

Matt Kerper, Senior VP, PARAGO
Cathy Corby-Parker, Executive Vice President, FSV PAYMENT SYSTEMS
Andrew Newcomb, Director, Corporate Development Global Stored Value, ECOUNT
Asif Ramji, Senior Vice President, Prepaid & Loyalty, RBS LYNK

Happy Hour

Sponsored by

2nd Annual Industry Gala

Sponsored by

Recognizing excellence in prepaid programs and service, the Winners of the 2008 Paybefore Awards will be announced at this exciting Gala.

Corporate & Consumer Track

Case Study: Keeping Clients Happy Through the Ecount Loyalty Incentive Solution

• Learn how to drive better prepaid programs by leveraging your agency and payments partners
• Tips on how to create a better consumer program with prepaid
• Best practices for ensuring a positive consumer experience
• How to identify the right programs for prepaid

Matt Gillin, Co-founder, President and Chief Executive Officer, ECOUNT
(FORTUNE 500 CLIENT To Be Announced)

Case Study: Influencing Customer Behavior Via Prepaid Card-based Consumer Promotions with the Any Hotel, Anywhere Lodging Card

The use of promotional programs has become an integral part of many companies' overall marketing strategy. Deployed effectively, they can provide a high return on investment and can drive sales exactly where you want them. In this session, you'll hear how to:

• Direct spending to specific merchants or product types to create relevant rewards
• Enhance your branding and message impact by incorporating your logo and program name on the card
• Streamline your administration through customized reporting
• Maximize the connection with your target audience through personalized solutions

Martin Hood, Vice President, Senior Vice President, Partnership Sales, AEIS
INTERCONTINENTAL HOTEL GROUP

Can Claim Cards Deliver Benefits to Insured & Investors?

For years, insurance claim payments have been made by paper check, with prepaid cards having met with limited success in displacing them despite a decade of effort. Now, due to market pressures, profitability needs, and a desire to differentiate through claimant service, many carriers are looking anew at prepaid cards and their potential in the insurance arena. This session will explore claim cards and provide you with:

• An overview of the benefits for the various stakeholders in the value chain, including banks and non-banks
• An understanding of why these products have failed to ignite as well as why the potential still remains
• Key insights into unique ways to integrate prepaid cards into broader offerings to speed check-to-card conversion.

James Dean, Senior Manager, BEARING POINT
Kirsten Trusko, Senior Manager, BEARING POINT

Conference Concludes

Your Prepaid Guide
	CASE STUDIES - Prepaid case studies from the top consumer ams and B2B companies
	RELATIONSHIPS - Build relationships with key decision makers
	TECHNOLOGY - Identify how to incorporate the latest in prepaid technology
	LEGAL - Regulatory, legal and risk management sessions
	GEOGRAPHIC - Expand the geographic reach of your prepaid programs
	PAYMENT - Tailor your card program to incorporate new payment strategies
	TOP MINDS - Learn from the top minds from beyond the prepaid industry to help you think outside the box