Job Title
Chief Executive Officer
Company
i2c Inc.
Company Type
retailer, processor, marketer, issuing bank
Tenure at Firm
7 Years

What is your job title, and what are you responsible for? I am the Chief Executive Officer. My primary responsibilities include ensuring that we have the right strategy in place and we are executing to that strategy. I also spend a significant amount of time working with our product design group to carve the future direction of our products.

Describe your biggest challenges, both short-term and long-term. Short Term: We are growing very fast and as a result face some of the challenges associated with hyper growth. While the technology platform and products are scaling very well, the challenge is recruiting top talent fast enough to keep up with the growth.
Long Term: The team at i2c has tremendous energy and zeal. Everyone is excited about the differentiation and product leadership we have been able to establish. The long term challenges are how to prevent prepaid processing from becoming commodity and secondly how to avoid complacency that may set in a result of success.

What is the most innovative prepaid card program you've seen or heard about in the last year? One of our clients, Payoneer, meets a large and growing demand for alternative payment methods, particularly in international markets and the online affiliate business community. Sending thousands of payments all over the world using paper checks is cumbersome and expensive for both the online business and its affiliates. Critical to their success has been the ability to rapidly create and deliver new card programs on behalf of their clients and carry out cardholder validation worldwide. According to Yuval Tal, CEO of Payoneer, their choice of processor was fundamental in delivering the speed, scalability and flexibility essential to make this happen; "i2c's C3 Processing Platform enabled us to set up a customer in less than a week. In fact our fastest setup time was 2 days (excluding bank approval)"

Describe how prepaid will fit into your industry in five years. Prepaid is the fastest growing segment of the Payments industry and is in early stages of its life cycle. The next 5 years will see innovation, growth, profitability, maturity and consolidation. We as a leading processor in the space will continue to roll out innovative products and capabilities to solve business issues. Fun is just beginning.

If you weren't working in the prepaid sector, what would you be doing and why? I love creativity and innovation so whatever else I would do will have to offer opportunities for me to be creative. While I believe in leveraging technology, my focus is finding solutions that improve the quality of life. And when I am successful at doing so, it gives me a great sense of purpose.