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Keynote Speakers

KEYNOTES
Prepaid is on the fast-track to becoming an integral part of global commerce, BUT WITH GREAT PROMISE COMES GREAT CHANGE – including the confluence of technological disruptions, new target customers and their evolving tastes, burgeoning global markets and the still-settling economy. Our one-of-a-kind Keynote Series speakers come from industries that
experienced turbulence and change – and thrived. These business visionaries
and strategists will help you TACKLE YOUR BIGGEST CHALLENGES and INSPIRE YOU TO INNOVA TE WITHOUT FEAR OF FAILURE.
MAGIC JOHNSON
NBA legend, two-time Hall of Famer, entrepreneur,
philanthropist, motivational speaker… these are but
a few of the honors and distinctions Earvin "Magic"
Johnson has racked up over the years. Today, the
business mogul has successfully parlayed his skills on the court into multimillion-dollar success in the business world. During his 12-year NBA career,
Johnson led the Lakers to five NBA championships
and nine appearances in the NBA Finals. He was
named the NBA's "Most Valuable Player" on three
occasions, NBA Finals MVP three times, earned
All-NBA First Team honors nine times, participated
in 11 All-Star Games, and concluded his career as
the league's all-time assist leader.
KEY TAKE AWAY: Magic Johnson's prepaid
card, The Magic Card, debuted in summer 2012.
He isn't a paid celebrity spokesperson – this is a
business in which he is a partner. At Prepaid Expo, this legend will discuss how money is changing, the role prepaid plays for the under-served and the role of prepaid in an increasingly cashless society.
SHERYL CONNELLY
Sheryl Connelly has worked for FORD MOTOR COMPANY for the last 17 years, the last nine of
which has been as the Global Consumer Trends
and Futuring Manager. As the corporate futurist,
she identifies global trends which feed into
functions across the entire company including
design, product development, and corporate
strategy. Sheryl's viewpoints and opinions have
been published in the Wall Street Journal, Reuters,
Financial Times and the BBC; and Automotive
News, Forbes, and Edmunds have profiled her in
their publications.
KEY TAKE AWAY: You'll get real insights in how
to uncover the future in a meaningful way amid
competition. Prepaid attendees will learn the ins
and outs of being proactive – nt reactive – and
how to weather-proof your brand for what's to
come.


HOWARD PUTNAM
Howard Putnam's ultimate objective is "bottom
line improvement." Howard is the former CEO of
the highly successful So uthwest Airlines
whose foundation and culture places people first.
HarperCollins published his first book, The Winds
of Turbulence and Harvard University wrote a case
study on his Braniff experiences, "The Ethics of
Bankruptcy." He has an MBA in Marketing from
the Univ. of Chicago and attended Harvard's
Advanced Management Program.
KEY TAKE AWAY: Transferrable insight from a
seasoned corporate leader who knows how to
fight corporate battles – government scrutiny and
bankruptcy among them – and implementing a
vision to guide your company toward growth and
increased profitability. Learn how to adopt your
business model and how to maintain relevance
amid competition.
JAY HEINRICHS
Jay Heinrichs "brings the art of persuasion to the
world's leading masters of manipulation," reports
Bloomberg Businessweek. Combining tested tools
of classical rhetoric with modern neuroscience, he
has given presentations, workshops, and consults
around the world. His bestselling book, Thank
You for Arguing: What Aristotle, Lincoln, and
Homer Simpson Can Teach Us About the Art
of Persuasion
, is sold in seven languages and
has become a must-read book among marketers
and communicators. His most recent book, Word
Hero, teaches how to craft memorable content.
KEY TAKE AWAY: Effectively elevating prepaid
profile in your organization – and to the outside
world – is key to sustaining turbo-charged growth.
Learn frameworks you can apply to persuade your
upper management, consumers and regulators
why prepaid is more opportune and beneficial for
the bottom line and the consumer than ever.
JESSICA BERLIN
Jessica Berlin is a social media strategist with
a background in public relations, marketing and
social media in the entertainment and fashion retail
industries. Currently the Social Media Manager
for AMERICAN EAGLE OUTFITTERS, a major
clothing retailer based in Pittsburgh, PA. She
is responsible for the social media marketing
strategy, campaign development and execution
for their three brands - American Eagle, Aerie
and 77kids. She oversees the social content
and experience for an active community of nearly
6 million Facebook fans and 100,000 Twitter
followers. Prior to AE, Jessica ran social media for
Cirque du Soleil based in Las Vegas.
KEY TAKE AWAY: Get real-life examples of
success from a retailer that utilized its social media efforts across multiple channels to engage with customers, boost loyalty and make sales soar.


NEIL HOWE
Neil Howe is a historian, economist, and
demographer focusing on generations, the
economy, and social change. He is the man who
coined the term "millennial" and is the nation's
leading thinker on who today's generations are,
what motivates them, and how they will shape
America's future. He is president and co-founder
of LIFECOURSE ASSOCIATES, a marketing,
HR, and strategic planning consultancy serving
corporate, government, and nonprofit clients. He
has authored nine books on American generations,
mostly co-authored with William Strauss, including
most recently, Millennials in the Workplace
(2010). He holds graduate degrees in history and
economics from Yale University.
KEY TAKE AWAY: Millennials are a malleable
group and are eager for new ways to think about
their financial lives. Adopt your business for your
future consumer and get key behavioral analysis
about this demographic.



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