Jay Heinrichs "brings the art of persuasion to the
world's leading masters of manipulation," reports
Bloomberg Businessweek. Combining tested tools
of classical rhetoric with modern neuroscience, he
has given presentations, workshops, and consults
around the world. His bestselling book, Thank
You for Arguing: What Aristotle, Lincoln, and
Homer Simpson Can Teach Us About the Art
of Persuasion, is sold in seven languages and
has become a must-read book among marketers
and communicators. His most recent book, Word
Hero, teaches how to craft memorable content.
KEY TAKE AWAY: Effectively elevating prepaid
profile in your organization – and to the outside
world – is key to sustaining turbo-charged growth.
Learn frameworks you can apply to persuade your
upper management, consumers and regulators
why prepaid is more opportune and beneficial for
the bottom line and the consumer than ever.
Jessica Berlin is a social media strategist with
a background in public relations, marketing and
social media in the entertainment and fashion retail
industries. Currently the Social Media Manager
for AMERICAN EAGLE OUTFITTERS, a major
clothing retailer based in Pittsburgh, PA. She
is responsible for the social media marketing
strategy, campaign development and execution
for their three brands - American Eagle, Aerie
and 77kids. She oversees the social content
and experience for an active community of nearly
6 million Facebook fans and 100,000 Twitter
followers. Prior to AE, Jessica ran social media for
Cirque du Soleil based in Las Vegas.
KEY TAKE AWAY: Get real-life examples of
success from a retailer that utilized its social media
efforts across multiple channels to engage with
customers, boost loyalty and make sales soar.
Neil Howe is a historian, economist, and
demographer focusing on generations, the
economy, and social change. He is the man who
coined the term "millennial" and is the nation's
leading thinker on who today's generations are,
what motivates them, and how they will shape
America's future. He is president and co-founder
of LIFECOURSE ASSOCIATES, a marketing,
HR, and strategic planning consultancy serving
corporate, government, and nonprofit clients. He
has authored nine books on American generations,
mostly co-authored with William Strauss, including
most recently, Millennials in the Workplace
(2010). He holds graduate degrees in history and
economics from Yale University.
KEY TAKE AWAY: Millennials are a malleable
group and are eager for new ways to think about
their financial lives. Adopt your business for your
future consumer and get key behavioral analysis
about this demographic.