Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
 Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he has been running his “UnAgency” for 8 years which has become the place companies like PepsiCo, Adobe, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape and was voted one of the top influencers on Twitter.  His clients’ viral marketing videos have been viewed over 60 million times even before YouTube existed.

His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books of 2010 by Under30CEO.com. He was just named one of “America’s 10 Marketing Gurus” by Business Review USA.

"An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg.″ Tom Moradpour, PepsiCo, International Marketing Director, Pepsi

Evolving your marketing and product – with a focus on how mobile marketing is changing the game

Jeff Hayzlett characterizes big thinking. As CMO, Mr. Hayzlett was responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management,Business Development, and Corporate Sponsorships. He was also responsible for the company's Corporate Communications, Public Relations and Public Affairs organizations. Kodak's Board of Directors elected him a corporate vice president in October 2007.He has received numerous global marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named "Business to Business Marketer of the Year" by BtoB Magazine and "Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing. In 2008, Mr. Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the prestigious "G.D. Crain Jr. Award for Marketing

Jeff Hayzlett asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them - well, you and your colleagues and employees are in for a tough ride. Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. Hayzlett will show your company how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct your business.

How to create companies that foster passion and superior customer service, and how that translates into loyalty from
employees and consumers

*Keynote speech followed by Executive Workshop!*
Hear the incredible story and management techniques behind Zappos' Business credibility that led to them being rated #1 rated in customer service, and the commitment to values that consistently lands Zappos in lists of the Top Places to Work.
THEN…

Learn the management techniques and principals behind Zappos' success straight from the source in an interactive session designed for senior-level executives. Zappos' revolutionary management and business approach has become a highly sought-after source of organizational culture. Prepaid Expo brings Zappos to Prepaid's leaders to help establish teams and businesses that create market changers. Zappos Insights was launched by Zappos CEO because he wants everyone to love their work. In an hour and half, you will learn how to change your business and build the team that will share your passions in your company's success.

How to anticipate the technologies (and payment methods!) the consumers of tomorrow will be using

Nick Bilton is a journalist, designer, UI specialist, technologist, author, hardware hacker, and researcher. He is currently the lead technology writer/reporter for The New York Times Bits Blog, and a reporter for the paper. Bilton has worked in numerous different industries within the context of design, research and development, technology, and storytelling – all with a focus on how technology is shaping our brains and our lives. His work in the R&D Labs includes exploring and prototyping content and interaction on futuristic flexible digital displays, a vast array of mobile applications and devices, Times Reader 2.0, print-to-mobile SMS, Semacode integration, data visualization, content in the living room, and context aware sensors. Bilton is also the co-founder, with Michael Young, of Shifd.com, a startup within the New York Times that helps people move content easily between multiple devices.

Bilton is the author of I Live in the Future &Here's How It Works. The book explores the effects our bite sized culture is having on our brains—looking at key research taking place in neuroscience and memory labs around the world. He also explores how technology will affect our culture, work, and brains when we look two to twenty years out.