Institute for International Research

Key Deliverables from the Industry's Leading Companies:

• Learn from the CEO of EMD PHARMACEUTICALS on how market research can be used across all platforms to truly impact the entire organization.
• Hear JOHNSON & JOHNSON's proactive approach to research when they discovered that waiting to test the ROI of a project was too late.
• Benefit from AMGEN's process of identifying opportunities with Medicare Part D.
• Gain a deeper understanding of physician behavior when SANOFI-AVENTIS discusses physician education.
• Follow WYETH PHARMACEUTICALS' lead in preparing for the future of the pharmaceutical industry by building market research that slashes risk.