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The Market Research for Pharmaceuticals Conference

December 06 - 08, 2006
The Hyatt Regency Philadelphia at Penn's Landing, Philadelphia, PA

Why You Should Attend

Why You Should Attend

Key Deliverables from the Industry's Leading Companies:

  • Learn from the CEO of EMD PHARMACEUTICALS on how market research can be used across all platforms to truly impact the entire organization.
  • Hear JOHNSON & JOHNSON's proactive approach to research when they discovered that waiting to test the ROI of a project was too late.
  • Benefit from AMGEN's process of identifying opportunities with Medicare Part D.
  • Gain a deeper understanding of physician behavior when SANOFI-AVENTIS discusses physician education.
  • Follow WYETH PHARMACEUTICALS' lead in preparing for the future of the pharmaceutical industry by building market research that slashes risk.

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