The Market Research for Pharmaceuticals Conference
Agenda Day Two
| Friday, December 8, 2006 | ||
| 8:00 | Morning Coffee | |
| Advanced Methods & Techniques | ||
| 8:30 | R&D and New Drug Adoption: A Fertile Ground for Market Research
Harold Glass, Professor and Managing Director UNIVERSITY OF THE SCIENCES IN PHILADELPHIA AND TTC, LLC |
|
| 9:15 | Ensuring an Accurate Customer Data Platform to Achieve Success
David Grube, Senior Business Analyst MERCK & CO. |
|
| 10:00 |
Improving The Value Of Your Data Assets By Taking A Patient-Centric View Of Markets
Dave Laros, BOEHRINGER-INGELHEIM |
|
| 10:45 | Networking Break | |
| Leveraging Market Research for Strategic Advantage | ||
| 11:15 | When to Pull the Plug? Measuring the ROI of Consumer Programs
JP Tsang, President BAYSER CONSULTING |
|
| 12:00 | Lunch | |
| 1:15 | Dessert & Coffee in the Exhibit Hall | |
| 1:45 | The Marketing Research Driven Organization: From Technical Thought Leader to Business Leader
Stephen John, Head of Global Organization Development SANOFI-AVENTIS |
|
| Future Forward: Sustaining a Competitive Advantage | ||
| 2:30 | Linking Market Research & Competitive Intelligence to Optimize Market Advantage Marjorie Norman, Manager, Global Research & Development PFIZER |
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| 3:15 | End of Conference | |
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