Institute for International Research

FEATURED PRESENTATION!
What's Ahead for Healthcare - Implications for the Pharmaceutical Industry and Marketing Research

Kim Slocum, President, President, KDS CONSULTING, LLC & former Director of Strategic Planning, ASTRAZENECA

The Evolving Payer Landscape & Its Impact on Market Research

Sanjay Bajpai, Vice President, @FUTURES LLC & former Associate Director, BRISTOL MYERS SQUIBB

Behavioral Choices, Medical Education Resources: Getting to the Root of Physician Attitudes and Behaviors

Unlocking Research's Abilities at Every Life-Cycle Stage with a Preventative Approach- Pre-ROI Measures

Jennifer Nelson, Director of Marketing Research
JOHNSON & JOHNSON CPC/PC

Adding Value through Market Research: What can Market Researchers Do Now to Prepare for the Future?

Moderator: Steven French, Managing Partner, The Natural Marketing Institute (NMI)

Panelists:

• Bill Friedrich, Senior Director of Consumer Market Insights, Wyeth Pharmaceuticals
• Nicolas Angle, Director of Market Research, King Pharmaceuticals

Identifying Opportunities in the Medicare Part D Revolution: Ensuring Your Brand Makes the Cut

Dan Todd, Senior Manager, Reimbursement and Public Policy
AMGEN

Unlocking the Human Mind

A case study in applying psychology to medical market research

Peter Simpson, President, SEGMEDICA, INC.

Beyond the Slide Deck: Why Market Research Companies Must Be Graded On Influence—Not Just Information

Michael Bandick, Vice President
G & S RESEARCH, INC.

End of Thursday Conference Activities