Institute for International Research

THE Market Research Event for the Pharmaceutical Industry

Official Call For presenters

BRIEF DESCRIPTION:

In just a few short months, we will once again bring you the Market Research for Pharmaceuticals Conference. 

This is a definitive market research event that aims to keep you informed of the most up-to-date research techniques, how market researchers can further lend insight to various departments to prove the success or failure of projects as well as lead initiatives on investment decisions. In addition, this conference aims to discuss the opportunities market researchers can find with Medicare Part D and discuss best practices in reaching the right physicians in conjunction with building awareness in consumers. 

CONFERENCE DATE/LOCATION:

The Institute for International Research (IIR) is currently seeking speakers for THE Market Research Event for the Pharmaceutical Industry. This three-day event will take place Sept. 19-21, 2007 at Park Hyatt Philadelphia at the Bellevue.

Who will attend the event? 

This event unites market researchers, global market researchers, business researchers, qualitative & quantitative researchers, business planners, competitive intelligence, marketers and strategists to share case studies, current research techniques, and future of MR as it relates to the future of the pharmaceutical landscape. 

The sessions at this pharmaceutical industry event will comprehensively cover all of the critical issues for conducting market research. New trends will be discussed, effective methodologies will be highlighted and best practices will take center stage with the goal of giving you the tools to make a difference in your organization. Sessions are 45 minutes in length including Q&A.

Possible session topics include the following, but certainly feel free to suggest something not listed.

• How market research impacts business decisions
• Research as a partner to competitive intelligence or the overall branding process
• How market research was used to drive brand innovation
• Creating a culture where cross-functional teams work together
• Medicare Part D and how to maximize opportunities
• Online research: the benefits & limitations
• Innovation and advancements to support the globalization of products
• The reality of market research testing: realistic time & cost analysis
• Developing segmentation models to target physicians
• Maximizing your ROI with market research
• Measuring physician behavior in light of Medicare Part D
• Market research's role in various stages of the product lifecycle
• Using consumer research to understanding diverse consumer groups and designing your marketing to attract them
• How pharma companies in India and China are impacting the US market
• How market research is used to plan media and advertising plans
• Innovative research techniques
• Best practices in forecasting
• Optimizing sampling utilization
Presentations will last about 45 minutes. Case study presentations are particularly encouraged.

We are also interested in proposals for 3-hour in-depth workshops

SUBMISSION GUIDELINES
We are currently recruiting corporate practitioners to speak at the conference and share what has worked (and what hasn't worked) in their organizations. We have a limited number of slots on the program available for solution providers and consultants. Solution providers who wish to become part of the program should contact Lisa Deutsch, business development manager, at 212-661-3500 x3104 or ldeutsch@iirusa.com.

I look forward to receiving your proposal.

Best Regards,

Stefanie McGowan