Pharma 2.0

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Strategies for Optimizing Community Collaboration in a Regulated Environment:
	Reacting in a Regulated Market:What You Can & Can’t Say When People are Discussing Your Brands
	Don’t Fall Victim to Missed Opportunities: Leveraging Your Growing Digital PresenceWith the Booming Physician and Consumer Marketplace
	Tools for You to Achieve Optimum Online vs. Offline Marketing Campaign Integration
	Case Study of Another Regulated Industry: Lessons From Southwest Airlines on Utilizing Web 2.0 To Your Advantage
Opportunities to Engage in an Interactive Environment:
	Interact & Create Your OwnWeb 2.0 Campaign During the MockWeb 2.0 Session
	Participate in a Live Podcast Interview with Amy Tenderich, Founder, Diabetes Mine

Join the Conversation with:
	• ASTRAZENECA • CENTER FOR DISEASE CONTROL • CYMPHONY • DAIICHI SANKYO • DAILY STRENGTH • DIABETES MINE • DIGITAS HEALTH • ENVISION SOLUTIONS • GENENTECH • GEORGE WASHINGTON UNIVERSITY • MANHATTAN RESEARCH • PHARMA MARKETING NEWS • NIELSEN ONLINE • NUMEDEON/WHYVILLE.NET • SANOFI AVENTIS • SEPRACOR • PHARMA VOICE • SEYFARTH SHAW LLP • SOUTHWEST AIRLINES • WEGO HEALTH

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