Merchant Skill Building Sessions
Track 2: Sessions Designed Specifically For
MERCHANTS & RETAILERS
MERCHANTS & RETAILERS
| Main Conference Day One | Tuesday, September 28th | ||
Focus: Social Media Strategies 2:15: Day One Welcome from your Track Chair: Stephanie Lichtenstein, President, Micro Media Marketing | ||
| 2:30 | A Successful Social Media Case Study on a Shoestring Budget Jessica Kornacki, Vice President of Sales & Marketing, Endless Vacation Rentals® by Wyndham Worldwide | |
| 3:15 | The Power of Personalization: Drive Sales Growth with Highly Relevant, Motivating Web Recommendations Howard Wyner, Chief Executive Officer, Scentiments.com | |
| 4:00 | Afternoon Networking & Refreshment Break | |
| 4:30 | Igniting an Online Campaign to Generate Awareness and Trial, and Increase Online Revenue Julie Kim, Web Wonder Woman, Method Home | |
| 5:00 | Private SEO Express Clinic Francois Planque, Affiliate SEO, Michael GEneles, 87Interactive, Christoph Cember, Cemper.com | |
| 5:30 | Come Drink with Me BLOCK PARTY! | |
| Main Conference Day Two | Wednesday, September 29th | ||
Focus: Advanced Traffic Driving & SEO Strategies 1:45: Day Two Welcome from your Track Chair: Stephanie Lichtenstein, President, Micro Media Marketing | ||
| 2:00 | Affiliate Cause Marketing: How a Social Mission Can Impact the Retention and Recruitment of Affiliates John Ujda, Vice President, Marketing, BetterWorldBooks.com Eddie Porrello, Affiliate Manager, BetterWorldBooks.com | |
| 2:30 | Shopping Engine Optimization - From Product Detail Page to Order Confirmation Blu Atwood, CMO, Fiftyflowers.com | |
| 3:00 | Afternoon Networking & Refreshment Break | |
| 3:30 | Breaking In and Breaking Out: What to Expect Launching an Affiliate Marketing Program and How to Optimize for Success – Rich V. Scotti, 123Print, Inc. | |
| 4:00 | Maximizing Your Work Flow: How to Effectively Brand and Build Online Authenticity Using Social Media Scott Levine, MyYearbook.com | |
| 4:30 | THAT’S A WRAP! Close of Performance Marketing Expo 2010 | |