Dan Siroker, Former Deputy New Media Director and Director of Analytics, OBAMA PRESIDENTIAL CAMPAIGN
SOCIAL MEDIA EXPERT: The Power of Social Media to Drive CHANGE: “Yes We Can!”
During the presidential transition, Dan was the Deputy New Media Director where he was responsible for strategic planning of the administration's use of the internet and technology. He led several online initiatives on change.gov including a way for the American people to publicly comment on proposed policy, ask a question, or submit an idea—all of which could be voted on by others and went directly to President Obama and his cabinet. Prior to working on the presidential transition, Dan led the analytics team for the Obama presidential campaign and served as a senior member of the larger New Media team. He led a team of software engineers and analysts responsible for optimizing the effectiveness of the campaign's online operations that ended up raising over half a billion dollars, registering over 2 million voters, and enabling 3 million phone calls to be made in the final four days of the campaign. Before joining the campaign, Dan was a Product Manager for Google Chrome, the open-source web browser from Google.
Michael Tchong, Founder & Trend Analyst, UBERCOOL INC.
TRENDS EXPERT “I’m Going To Tweet You Up!”
Michael Tchong has spent more than 20 years living at the bleeding edge of consumer technology trends. His uncanny knack for being ahead of the curve has earned him a reputation as one of the savviest thinkers of the information age. A serial entrepreneur, Michael developed a host of successful media and technology companies to help consumers and businesses harness the potential of new technologies. His successes include founding MacWEEK, Atelier Systems (personal communications), CyberAtlas (Internet market research), ICONOCAST (online marketing) and Ubercool, a media and entertainment company targeting trendwatchers and trendsetters.
Michael surfs the scene with relentless energy, translating trends to help businesses identify emerging opportunities. He maintains eight blogs, including China Trends and My Lappy, and is currently working on his sixth start-up, which will reinvent the marketing and media worlds. Michael’s a global citizen who sees the big picture from his perch in San Francisco’s Potrero Hill district. A sought-after speaker, Michael has been quoted by, or appeared on, such leading media as Access Hollywood, BBC News, Bloomberg TV, Business Week, CNET, Fast Company, Fox News, UK’s Independent, PBS, The New York Times, Variety, USA Today, The Wall Street Journal and Wired.
Zac Johnson, President and Chief Executive Officer, MONEYREIGN
PANEL: Getting on the Affiliate Fast Track
At the age of 15, Zac Johnson began making money online designing web site banners for $1 each. A self taught entrepreneur, Zac’s been making money online for over 10 years and been involved in nearly every facet of affiliate marketing. Still a one man company, a recent highlight of Zac’s success is “How I Made $860,538.38 Profit in 4 Months!” from one web site, and can be read at his Affiliate Marketing blog. Zac’s latest focus is his personal blog “Inside the Secret Life of a Super Affiliate” (ZacJohnson.com), where he provides readers firsthand accounts of his experiences, successes & failures. In addition to his own success stories, Zac reviews affiliate networks and informs readers how & where they should be making new money. He plans on releasing a case study of his secret tips free through his blog instead of in an eBook. Zac’s blog has grown to nearly 10,000 subscribers and has referred over $3 million in new business to his advertisers and network partners in less than three years.
Murray Newlands, Founder, MURRAYNEWLANDS.COM
PANEL: Making Money Making Friends
Murray Newlands is a trusted digital marketing advisor with a strong track record of success. He works with companies and individuals, developing and executing their complete digital marketing strategies, including listening (social media monitoring tools), content marketing (Facebook, Twitter, LinkedIn, blogging and more) as well as outreach programs. He runs a successful international social marketing media agency based in the UK with a proven ability to consistently deliver the right results for his clients. A founding partner of the London Blog Club and other new media events in the UK, Murray runs a number of popular websites including his eponymous blog http://murraynewlands.com.
Ian Fernando, IANternet Media, LLC
PANEL: Making Money Making Friends
Ian Fernando is an influential blogger and affiliate marketer. His views and insights have been seen all over the internet as he provides useful tools and tips on online marketing, affiliate marketing, blogging, and related topics. His blog, IanFernando.com, is geared to providing substantive advice to the up and coming online entrepreneur. Ian is an aggressive Internet marketer. He has utilized the power of the internet to become an influential and respected blogger and affiliate marketer. Ian is an ‘out of the box’ thinker and is an example of a successful entrepreneur that has made and continues to make money online.
Stephan Spencer, COVARIO
Stephan Spencer is VP of SEO Strategies at Covario, an industry leader in paid and organic search software and services for Fortune 500 companies. Covario recently acquired Netconcepts, the company that Stephan founded in 1995. The combined company has nearly 100 customers in key industries such as high tech, financial services, ecommerce, retail, consumer electronics, media, life sciences, and consumer packaged goods. Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, which powers the natural search channel for online retailers such as Cabela's, Northern Tool, Campmor, Woolrich, and Builder’s Square. In addition, Stephan is the author of The Art of SEO, published in October 2009 by O'Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola.. He is also a Senior Contributor to Practical Ecommerce and MarketingProfs.com, and serves as a monthly columnist on Search Engine Land. He's contributes to DM News, Catalog Age, and Catalog Success, and Multichannel Merchant magazine on a regular basis.
Stephanie Nelson, Coupon Mom
CONTENT EXPERT: Producing Dynamic Content THAT MATTERs to your Target Market
Having legitimate, dynamic and relevant content (not just static articles that sit there forever) is crucial to site success. But how do you determine what 'dynamic' really means to your audience. How do you find the unarticulated user needs and wants? How do you determine what types of content you should be producing? Stephanie Nelson takes you on her journey of how her content strategy changed with this new understanding. Rather than casting a wider net, Stephanie found that when she deeply zeroed in on a small niche with strategic, targeted content, her site grew exponentially (and eventually a book came out of it which catapulted to the New York Time best-seller list). Join Stephanie to learn some very specific insights on what a difference real content makes, and what people will respond to.
Stephanie Nelson, CouponMom, New York Times Best-Selling Author, Coupon Mom's Guide to Cutting Your Grocery Bills in Half