Agenda at a Glance
Agenda at a Glance
| Tuesday, September 28th Main Conference Day One | ||||||||||
| 9:00: Welcome from your Conferenc Chairperson: Evan Weber | ||||||||||
| 9:15 | ANALYTICS & SOCIAL MEDIA EXPERT: How We Used Data to Win the Presidential Election – Dan Siroker, Former Director of Analytics, Obama Presidential Campaign |
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| 10:15 | CONTENT EXPERT: Producing Dynamic Content THAT MATTERs to your Target Market - Stephanie Nelson, CouponMom, New York Times Best-Selling Author, Coupon Mom’s Guide to Cutting Your Grocery Bills in Half | |||||||||
| 11:00 | Morning Refreshments & Networking Break | |||||||||
| 11:30 | BEHAVIORAL EXPERT: Personalization 2.0 – Where Is It Headed? – Paul Rosenblum, MyBuys | |||||||||
| Track 1: AFFILIATES, AFFILIATE MANAGERS, NETWORKS & AGENCIES | Track 2: MERCHANTS & RETAILERS | |||||||||
Day 1 Focus: Relationship Management | Day 1 Focus: Social Media Strategies | |||||||||
| 2:15 | Agency/Network Track Overview & Kick-Off Chair: Rebecca Madigan, Performance Marketing Association | Retailer/Merchant Track Overview & Kick-Off Chair: Stephanie Lichtenstein, President, Mico Media Marketing | ||||||||
| 2:30 | My Coupons are Better than Your Coupons! How to Successfully Integrate Coupons into Your Affiliate Program or Publisher Site – Brandon Zambroski, CouponSurfer, Inc. | A Successful Social Media Case Study on a Shoestring Budget – Jessica Kornacki, Endless Vacation Rentals® by Wyndham Worldwide | ||||||||
| 3:15 | If You Build it They will Come: How I Lost Over $500,000 – Sherry Comes, CoffeeCakes.com | The Power of Personalization: Generating Website Recommendations and Email Alerts with Highly Relevant, Highly Motivating Web Recommendations – Howard Wyner, Scentiments.com | ||||||||
| 4:00 | Afternoon Networking & Refreshment Break | |||||||||
| 4:30 | How to Improve your Affiliate-Advertiser Relationship (and Get a Higher Payout) – Stephen Gelber & Danny Agurto, Intermark Media | Igniting an Online Campaign to Generate Awareness and Trial, and Increase Online Revenue – Julie Kim, Method Home | ||||||||
| 5:00 | Everything You Ever Wanted to Know About Internet Marketing – Evan Weber, Experience Advertising | "Private" Express SEO Clinic | ||||||||
| 5:30 | Come Drink with Me BLOCK PARTY! Book now to join us poolside at the Eden Roc for beer, wine, snacks, networking, and (hopefully) sun! | |||||||||
| Wednesday, September 29th Main Conference Day Two | ||||||||||
| 8:45 | Welcome from the Performance Marketing Expo Chairperson Evan Weber, Experience Advertising |
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| 9:00 | TRENDS EXPERT: “I’m Going To Tweet You Up!” – Michael Tchong, Ubercool Inc. | |||||||||
| 10:00 | SEO EXPERT: Rev Up Your Google Rankings: Live Interactive Website SEO Reviews– Stephan Spencer, Covario | |||||||||
| 10:40 | Morning Refreshments & Networking Break | |||||||||
| Track 1: AFFILIATES, AFFILIATE MANAGERS, NETWORKS & AGENCIES | Track 2: MERCHANTS & RETAILERS | |||||||||
| Day 2 Focus: Advanced Recruiting Techniques | Day 2 Focus: Advanced Traffic Driving & SEO Strategies | |||||||||
| 1:45 | Agency/Network Track Overview & Kick-Off Chair: Rebecca Madigan, Performance Marketing Association | Retailer/Merchant Track Overview & Kick-Off Chair: Stephanie Lichtenstein, President, Mico Media Marketing | ||||||||
| 2:00 | Running Contests… Promotions… Prizes… Oh My! Maximizing Affiliate Excitement! – Rob Gough, Finishline.com | Affiliate Cause Marketing; How a Social Mission Can Impact the Retention and Recruitment of Affiliates and How to Drive Social Impact Through Affiliate Programs – John Ujda & Eddie Porrello, BetterWorldBooks.com | ||||||||
| 2:30 | Mind the Gap: Advertisers and Publishers Are Really Different -Rebecca Madigan, Performance Marketing Association | Shopping Engine Optimization - From Product Detail Page to Order Confirmation Summary – Blu Atwood, Fiftyflowers.com | ||||||||
| 3:00 | Afternoon Networking & Refreshment Break | |||||||||
| 3:30 | Social Media: The New Key to Success – Grace Hatton, Best Selling Teen Author, The Guys, The Roses & The Regrets: The Girl to Girl Dating Guide, Co-Founder, Think Tank Media | Breaking In and Breaking Out: What to Expect Launching an Affiliate Marketing Program and How to Optimize for Success – Rich V. Scotti, 123Print, Inc. | ||||||||
| 4:00 | 5 Reasons Why Your Social Media Strategy Sucks – Michael Brito, Britopian.com, Edelman Digital | Maximizing Your Work Flow: How to Effectively Brand & Build Online Authenticity Using Social Media – Geoff Cook, MyYearbook.com | ||||||||
| 4:30 | THAT’S A WRAP! Close of Performance Marketing Expo 2010 | |||||||||