About Us

Who Organized Performance Marketing Expo?
Performance Marketing Expo is organized by Institute for International Research (IIR).  Established in 1973, IIR is now the world's largest Conference Development Organization as part of Informa plc, with over 150 offices in more than 34 countries. Informa is the largest publicly-owned organizer of conferences and courses in the world, with an output of over 12,000 events annually.

What Other Conferences Does IIR Develop?
IIR is responsible for putting together some of the largest and most well-known conferences annually. Just a few events you might be familiar with include:

• TMRE
• Front End of Innovation
• Shopper Insights in Action
• Social Media & Community 2.0
• FUSE

Who Continually Counts on IIR for their Conference Needs?
It is the mission of IIR NY to facilitate the growth and advancement of our core client-partners by supplying the optimum business solutions, at the right time and in the right format - so that their goals can be surpassed and unique marketplace challenges overcome. Just some of the leading organizations who continually look to IIR for their learning needs include:

Amazon.com American Airlines American Express Apple AT&T Best Buy BlackRock Boeing Bristol-Myers Squibb Citigroup Colgate Palmolive Credit Suisse CVS Caremark Inc Dell Deutsche Bank

Duke Energy Eastman Kodak Eli Lilly & Co Estee Lauder Companies FedEx GE General Mills GlaxoSmithKline Hallmark Cards Inc Honeywell HSBC Bank IBM JetBlue Johnson & Johnson

JP Morgan Chase Kimberly Clark KPMG LLP Lexmark International Lockheed Martin Mattel MasterCard Merrill Lynch Microsoft Nintendo PepsiCo International Pfizer Procter & Gamble The Ritz-Carlton

Sprint T-Mobile Toyota TPG Capital UBS Investment Bank Unilever UnitedHealth Verizon Visa Wachovia Wal-Mart Walt Disney Company Whirlpool Zappos

What are Leading Marketers Saying about their IIR Event Experiences?

• Terrific line-up of speakers… hard to believe they are all in one place. - Mastercard Intl., SVP
• Exceeded my expectations in amount of actionable ideas that I could take home. - Kimberly-Clark Corp., Marketing Research Mgr.
• Excellent and inspiring speakers! Wonderful. Outstanding. Inspiring. Great take-aways, Very passionate. Lots of energy :) Excellent. - The Ritz-Carlton Hotel Company, Director of Marketing
• Exceptional, good energy. Relevant. Fun. Well-organized, efficient use of time. Customized to our stated needs. I had a great experience for my first time attending. - autotrader.com, Business Analyst:
• Fantastic networking opportunity. Just the right atmosphere to support interaction and sharing of experiences. I have the confidence that the connections I made are genuine and will link to valuable exchanges in the future. - Shell, Knowledge Management Coordinator
• Great interactive opportunity. Inspirational and informative. My favorite conference because it avoids mind-numbing show and tell and offers edgy, inspirational practice and thoughts, as well as the time to meaningfully connect with other participants. - Innovation Focus, Inc., Director of Discovery and Innovation
• Fantastic networking opportunity. Just the right atmosphere to support interaction and sharing of experiences. I have the confidence that the connections I made are genuine and will link to valuable exchanges in the future. - Shell Int'l Exploration and Production, Knowledge Management Coordinator
• This conference exceeded my expectations. Great speakers, content, networking. - HJ Heinz, Market Research Manager