PROOF: Market Research and Development for Package Design
Event Information
Document Title
2006 Speakers
WHO SPOKE LAST YEAR?
Amy Zettlemoyer, Director of Packaging, Wal-Mart & Sam's ClubLoie Maxwell, Creative Director, Target
Laura Bix, Associate Professor, School of Packaging, Michigan State University
Clark Gilbert, Professor, Harvard Business School
Paco Underhill, best-selling author of CALL OF THE MALL: The Geography of Shopping and WHY WE BUY: The Science of Shopping , Envirosell
Marc Gobé, author of Emotional Branding: The New Paradigm for Connecting Brands to People,CEO & Chairman, Degrippes Gobe Group
Yousef Zaatar, VP of Global Brand Packaging, Bacardi
James Moseley, VP of Consumer Research, Diageo
Eric Ryan, Co-Founder, Method Home
Elaine Madansky, Senior Market Researcher, Wm Wrigley Jr. Comany
Stuart Bedford, Director of New Business Development, Sherwin-Williams
Becky Walter, Director of Product Innovation & Design Testing, Kimberly Clark Corporation
Ukachi Anonyuo, Global Package Development Engineer- Color, Estee Lauder
Alisa Conway, Consumer Insights Manager, Miller Brewing Company
Bill Graves, Director of Global Packaging, Kraft
Richard C. "Max" Maksimoski, Vice-President of R&D, Elmer's Products
Heather Amuny, Design Director, North America, Nike
Melanie Flaherty, Director of Marketing, Gardenburger
Bonnie McFarland, Director, Graphic Design & Packaging, Del Monte Foods
Jeff Hunter, Director of Consumer Insights, General Mills
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