PROOF: Market Research and Development for Package Design
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Paxonix, a specialized division of MeadWestvaco, the $6 billion leader in the packaging industry, offers software and services to help marketing professionals create and manage cost-effective, end-to-end branding and packaging processes. With a 120 year heritage in the packaging industry, our extensive experience grounds us in an acute awareness that the physics of marketing have changed.http://www.paxonix.com
http://www.productventures.comProduct Ventures, a renowned creative agency, is dedicated to helping clients shape products and packaging to enhance consumers' lives. The staff, led by CEO Peter Clarke, is comprised of industry experts within the disciplines of consumer research, graphic design, industrial design and engineering. This strategic team is able to address all aspects of a challenge including brand communication, style, ergonomics, and manufacturing efficiency. Their unparalleled facilities and state-of-the-art prototyping equipment allows for fast and accurate embodiment of thought. Product Ventures' proven process enables the generation and transformation of ideas into marketable solutions and has garnered success for the world's best known brands.
http://www.prsresearch.comSince 1972, Perception Research Services (PRS) has specialized in consumer research to help marketers �win at retail� on a global basis. PRS pioneered the use of eye-tracking technology to document the shelf visibility of packaging/merchandising systems and to uncover the exact manner in which packaging labels are read. Today, PRS implements over 500 custom qualitative, quantitative, store-based and Web-based packaging research programs, on behalf of Kraft Foods, Diageo, Johnson & Johnson, Nestle and Unilever, among many other clients.
Socratic Technology is a full-service, research-based consultancy focused on helping our clients develop successful products and services. We build proprietary, interactive tools that accelerate and improve research methods for the study of global markets. We specialize in research and consulting for the business-to-business and consumer products sectors. For more information, please visit us athttp://www.sotech.com
Webb Scarlett deVlam (WSdV) is a different kind of brand design consultancy, uniquely combining predictive consumer insight with 3D innovation, branding and retail impact. Founded in 1992, our multifaceted team has offices in Chicago, London and Sydney. We create innovative solutions to brand opportunities, solutions that are both motivating for consumers and commercially practical. Consumers get emotional and rational benefits; brand owners get long-term brand growth secured by defendable intellectual property, powerful brand values and improved consumer relationships. Our technical ability and resources mean implementation is easy and fast. Our ideas are real world ideas. WSdV's work spans a wide array of categories from beauty care to personal care to automotive. We have worked on notable brands including Olay, Tide, CoverGirl, Crest and Downy for Procter & Gamble; Samual Adams Boston Lager and Sam Adams Light for The Boston Beer Company; Gillette Series, Tag, and Satin Care for Gillette; and the Mobil1 brand for ExxonMobil.http://www.wsdv.com
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