

Product Ventures is a renowned resource for product and packaging innovation. Product Ventures helps clients identify opportunities and develop solutions to grow their business. The agency’s multi-disciplinary experts in strategy, insights, design and development turn business goals into manufacturing reality. Product Ventures’ consistent marketplace success has earned them lasting relationships with the world’s leading companies and their most iconic brands.

Since 1972, Perception Research Services (PRS) has specialized in consumer research to help marketers �win at retail� on a global basis. PRS pioneered the use of eye-tracking technology to document the shelf visibility of packaging/merchandising systems and to uncover the exact manner in which packaging labels are read. Today, PRS implements over 500 custom qualitative, quantitative, store-based and Web-based packaging research programs, on behalf of Kraft Foods, Diageo, Johnson & Johnson, Nestle and Unilever, among many other clients.


Copyright 2003-2006 IIR Holdings, Ltd. All rights Reserved