Product Ventures, a renowned creative agency, is dedicated to helping clients shape products and packaging to enhance consumers' lives. The staff, led by CEO Peter Clarke, is comprised of industry experts within the disciplines of consumer research, graphic design, industrial design and engineering. This strategic team is able to address all aspects of a challenge including brand communication, style, ergonomics, and manufacturing efficiency. Their unparalleled facilities and state-of-the-art prototyping equipment allows for fast and accurate embodiment of thought. Product Ventures' proven process enables the generation and transformation of ideas into marketable solutions and has garnered success for the world's best known brands.
Since 1972, Perception Research Services (PRS) has specialized in consumer research to help marketers �win at retail� on a global basis. PRS pioneered the use of eye-tracking technology to document the shelf visibility of packaging/merchandising systems and to uncover the exact manner in which packaging labels are read. Today, PRS implements over 500 custom qualitative, quantitative, store-based and Web-based packaging research programs, on behalf of Kraft Foods, Diageo, Johnson & Johnson, Nestle and Unilever, among many other clients.