Return to your office with New Ideas for:
- Utilizing your full suite of research tools
- Integrating the value chain in the packaging process
- Linking overall package design to shelf impact
- Thinking global and acting local
- Transforming consumer insights into a consumer-friendly proposition, product and package
- Reinventing your brand
- Staying ahead of the packaging paradigm
- Gaining competitive advantage
- Go back to the office with actionable tools to create packaging that achieves brand supremacy.
- Don't wait for packaging success to just happen!
- Arm yourself with a strategic plan that will ensure successful packaging!
- Hear the latest in research methods including shopper insights, ethnography, in-store testing and more.
- Capitalize on the latest trends by designing your packaging to delight the customer.
- Break out of the mold! Put the innovative back in your package by using market research to gain upper management's support.
- Learn how global powerhouses are maintaining brand equity throughout the world.