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Proof: Market Research & Development for Package Design

2006 Sponsors

  • Paxonix

  • Product Ventures

  • Perception Research Services

  • Socratic

  • Webb Scarlett deVlam

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PROOF: Market Research and Development for Package Design

Event Information

September 25 - 27, 2006 | The Drake Hotel, Chicago, IL

Document Title

Why You Should Attend

Why You Should Attend

Return to your office with New Ideas for:

  • Utilizing your full suite of research tools
  • Integrating the value chain in the packaging process
  • Linking overall package design to shelf impact
  • Thinking global and acting local
  • Transforming consumer insights into a consumer-friendly proposition, product and package
  • Reinventing your brand
  • Staying ahead of the packaging paradigm
  • Gaining competitive advantage

KEY DELIVERABLES

  • Go back to the office with actionable tools to create packaging that achieves brand supremacy.
  • Don't wait for packaging success to just happen!
  • Arm yourself with a strategic plan that will ensure successful packaging!
  • Hear the latest in research methods including shopper insights, ethnography, in-store testing and more.
  • Capitalize on the latest trends by designing your packaging to delight the customer.
  • Break out of the mold! Put the innovative back in your package by using market research to gain upper management's support.
  • Learn how global powerhouses are maintaining brand equity throughout the world.

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