Institute for International Research

KEYNOTE - Understanding the Hand that Reaches for the Product

Paco Underhill
CEO
ENVIROSELL INC. & BEST-SELLING AUTHOR

KEYNOTE - Maintaining Your Brand Across Borders: Balancing Global Consistency And Local Relevancy

Jim Moseley
Senior Vice President, Consumer Planning & Research
DIAGEO NORTH AMERICA

KEYNOTE - Selling "Hip" in a Package.  Reiventing a Tired Category through DIsruptive Design.

Eric Ryan

Co-Founder
METHOD HOME

RETAIL PANEL DISCUSSION
Keeping Up with the Changing Needs of Consumers: How Packaging Can Deliver at Retail

Panelists:
Amy Zettlemoyer
Director of Packaging
SAM'S CLUB & WAL-MART

David Weinberg
Director of Consumer Insights
THE HOME DEPOT

Barry Boehme

Vice President, Marketing

HP HOOD

Moderator:
Cynthia Vahlkamp
former Chief Marketing Officer
STARBUCKS
& Founder
MOMENTUM STRATEGY GROUP LLC

Dessert & Coffee in "Networking & Information Station"

Concurrent Sessions Begin. Sessions are 45 minutes each with 10 minutes between sessions for switching. Attend sessions in any track you like. Enjoy.

RESEARCH & INSIGHTS

BRAND & PRODUCT MANAGEMENT

Packaging Testing in the Virtual Retail Environment: Does it Really Work?

Shelly Burns,
Consumer Research Manager
MILLER BREWING COMPANY

Donna Wydra
Senior Vice President
SOCRATIC TECHNOLOGIES, INC.

Elaine Madansky
Sr. Manager Consumer & Market Intelligence
WM. WRIGLEY JR. COMPANY

Making an Impact: Reporting the Results to the Right People in the Right Format

Jeff Hunter
Director, Consumer Insights, Innovation, Measurement & Experimentation
GENERAL MILLS, INC.

The Visual World of BOOGYs and WOOGYs (the Boys and Women of Gen Y)

Michael Bainbridge,
Executive Vice President, Design Planning,
STERLING BRANDS

Shopper Insights: How to Ensure Your Package Survives at Retail

James Sorensen
Senior Vice President, Client Services
SORENSEN & ASSOCIATES

Stuart Bedford
Director of New Business Development
SHERWIN-WILLIAMS