PROOF: Market Research and Development for Package Design
Event Information
Document Title
2006 Agenda Day Two: Main Conference
| 7:00 | Registration | ||
| 8:00 |
Welcome from the Conference Chairperson James Sorensen |
||
| 8:15 |
KEYNOTE – Emotional Branding: Fuel for Packaging Success Marc Gobé |
||
| 9:00 |
KEYNOTE - Finding New Growth through Disruptive Innovation Clark G. Gilbert |
||
| 10:00 | Networking Break | ||
| 10:30 |
KEYNOTE -The Partner Role of Research: How Packaging Research Impacts Business Decisions Yousef Zaatar "If you can dream it, you can do it." |
||
| 11:15 |
Delivering the Design Innovation through Packaging: Tapping into the "Luxury for All" Mass Market Loie Maxwell Creative Director TARGET |
||
| 12:00 |
Lunch |
||
|
Concurrent Sessions Begin. Sessions are 45 minutes each with 10 minutes between sessions for switching. Attend sessions in any track you like. Enjoy. |
|||
|
|
RESEARCH & INSIGHTS |
BRAND & PRODUCT MANAGEMENT |
PACKAGING & DESIGN INNOVATION |
|
| Track Chair:
Scott Young, President, PERCEPTION RESEARCH SERVICES (PRS) |
Track Chair: James Sorensen, SORENSEN ASSOCIATES
| Track Chair: TBA |
| 1:15 |
Getting the Maximum ROI from Your Research Efforts Richard "Max" Maksimoski |
Instituting Design Standards to Fuse a Multifaceted Brand Gemini Babla |
Packaging Innovation that Wins Over the Consumer Ukachi Anonyuo ESTEE LAUDER, INC |
| 2:10 |
Ethnography: Designing and Leveraging Observational Research to Drive an Emotional Connection through Package Design Jennifer Henson | Process will set you Free: Proven Steps to Ensure Your Marketing Best Practices Are Cherished and Kept Safe!
Kent St. Vrain | The New Breed of Design
Ronald de Vlam Dale R. Bohnert |
| 3:05 | Networking Break | ||
| 3:35 |
Using "Benchmarking" Research to Measure & Enhance Packaging Effectiveness Scott Young | Open Session
For more information on speaking in this session, contact Jonathan Saxe at jsaxe@iirusa.com. | It's Not All Peaches! Thinking Outside the Can.
Bonnie McFarland |
| 4:30 |
When Privacy Matters: An Alternative Research Tool for Understanding Your Consumers in Sensitive Situations Becky Walter |
An Integrated Approach to Managing Packaging Strategy Bill Graves | Open Session
For more information on speaking in this session, contact Jonathan Saxe at jsaxe@iirusa.com.
|
|
End of Concurrent Sessions |
|||
|
CONCLUDING KEYNOTE PRESENTATION |
|||
| 5:25pm Packaging Sustainability at Wal-Mart & Sam's Club For the past four years, Wal-Mart, Inc. has been recognized as the No. 1 most-admired company by Fortune magazine's annual list of the Fortune 500. They are a large influencer with earnings over $288 billion in 2005. In this session, Amy will discuss principles Wal-Mart, Inc. has used to keep up with both consumers and environmental changes. She will offer insight into some of the innovations in packaging being implemented by the world's largest retailer of packaged goods.
Amy Zettlemoyer |
|||
Bottom menu
Copyright 2003-2006 IIR Holdings, Ltd. All rights Reserved