PROOF: Market Research and Development for Package Design

Event Information

September 25 - 27, 2006 | The Drake Hotel, Chicago, IL

Document Title

Event Overview

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS

PROOF:

Market Research & Strategy Development for Package Design
October 1-3, 2007 ● Wyndham, Chicago, IL
The 2007 event is currently in production. Please stay tuned for updates.
DEADLINE EXTENDED TO: Wednesday, April 18, 2007

We're now accepting proposals to be a speaker at THE event for researchers, strategists and designers in the packaging process.

Your Opportunity to Share your Expertise

Production is underway for the 9^TH Annual PROOF conference. PROOF is a three day event where the best researchers, brand strategists, design mavericks and packaging leaders meet to share practical and impactful presentations on how seamless collaboration leads to successful innovation with their packaging.

We are currently recruiting corporate practitionersfrom a diverse range of industries to share new perspectives and case studies about the virtues and power of research in packaging and how that has influenced the strategy and execution of the design.

Sponsorship opportunities that include speaking are still available.

WHO IS ALREADY CONFIRMED TO THE PROGRAM? Check back for new additions!

Patrick Hanlon, Founder, Thinktopia & Author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future"
Emma Gilding, Director of Cultural Research, In:Site
Leatrice Eiseman, Author & International Color Guru
Dr. Joshua Freedman, Assistant Clinical Professor, UCLA Semel Institute for Neuroscience and Human Behavior, Co-Founder, FKF Research. Inc.
Dan Hill, President, Sensory Logic, Author of "Body of Truth: Leveraging What Consumers Can't or Won't Say"
Craig Spitzer, VP, Marketing Research, LeapFrog
Mike Ellgass, Director of Private Brands, Sam's Club
Shelley Burns, Market Research Manager, Miller Brewing Company
Matt Miller, V.P. Marketing, Brand Strategy, Safeway
Greg Zimmer, Chief Brand Designer - Consumer & Office Business, 3M
Heddy DiMaria, Consumer Insights Manager, Kraft
Jenni Heerink, Creative Director, Philips Design Consulting, Philips Electronics
Brian Ikeda, Art Director, Philips Design Consulting, Philips Electronics
Paul Earl-Torniainen, Senior Packaging Engineer/ Leader, General Mills Sustainable Packaging Program
Brian Houck, Director, Creative Services, Dial Corporation
Liz Mohr, Senior Insights Manager, Unilever
HaJung Kim-Gifford, Packaging Engineer/Program Manager, IPGA Supplies Customization/Engineering Group, Hewlett Packard
Doug Miller, Manager, Gifts & Promotional Packaging, Bath & Body Works
Chris Hacker, Vice President, Global Design & Design Strategy, Johnson & Johnson
Terry Schwartz, Senior Director, Brand Design, ConAgra Foods
Jeff Loth, Packaging Project Manager, Microsoft

The Audience

The 2006 event was our biggest, most successful event in its history and we are looking forward to an even better event for 2007. Who will attend PRODF? Leaders from a variety of industries with responsibilities in:

RESEARCHERS

· Market Research

· Consumer Insights

· Packaging Research & Development

· Shopper Insights

· Ethnography

· Category Management

STRATEGISTS

· Marketing/Marketing

· Consumer Planning

· Brand/Product Management

· Branding & Marketing Communications

CREATIVES

· Creative Services

· Graphic Design

· Packaging Design/Development

· Structural Design

· Industrial/Structural Engineers

· Store Operations/Planning

· Global Branding/Design

RETAILERS

· Marketing/Branding

· In-Store Solutions

· Packaging Suppliers

· New Business Development

Presentation Options

Have a good story to tell? Have a great case study that showcases the power of research in packaging? We're interested in hearing from you.

Session topics that Remain Open include the following but feel free to suggest something else if you have a specific case study or breakthrough story in mind.

I. Trends that Influence Packaging

· What's Hot, What's Not? Discovering the trends of tomorrow that will keep you in the lead today

· Luxurious Design: Appealing to a Premium Audience

· Catering to the "On the Go" Consumer that is looking for Convenience & Ease

· How does Pop Culture & Fashion Influence Consumer Behavior and How does that Affect Packaging?

· Is Organic & Natural just a Phase or Is it Here to Stay? Is it a Worthwhile Investment?

· Packaging for the Aging Population

II. Breakthroughs in Packaging Research:

· What does packaging need to do to "pop" off the shelf?

· Is online testing effective?

· What is the latest in qualitative research?

· How do you test functionality?

· Striking the Right Balance between Quantitative & Qualitative Research

III. Innovative Strategies & Execution

· Driving the Brand Innovation Process. Redesign vs. Evolution

· Converting Consumer's Unmet Market Need into an Opportunity to add value through packaging

· Brand Consistency vs. Local Relevancy – How far can you take it without jeopardizing your brand equity?

· Creating Intense Brand Loyalty through Packaging

· Are brand managers focused on the packaging component of the brand?

· Writing the Roadmap for Success: The Essentials to a Winning Brief

Infusing the Brand Personality into the Packaging
Identifying Market Drivers that Drive Quick Changeover of Package Design

IV. THE CREATIVES – IF you are a designer or engineer, share your work!

· The Impact of Packaging Design on Purchasing Behavior

· Advanced Practices in Integrating Market Research as the Premiere Guide a Design Brief

· Accelerating the Innovation Process without Compromising the Creativity

· Shape as the Defining Factor in Packaging. When Structural Tops Graphic Design Changes.

Formats include:

1. Standard presentation (45 minutes long)

2. Interactive ideation and brainstorming sessions (45 minutes long)

Speaker Benefits

Our speakers join us for countless reasons. Some include:

To advance the purpose and value of research in package design & innovation
To share best practices and lessons learned
To reinforce their own position as a leader in packaging, market research, insights and packaging
To share results of an exciting project or approach
To network with their peers and other industry leaders and participate in high-level, provocative discussions

Added Bonus: Each speaker will receive free admission to the conference (a $3000+ value) including admission to all conference sessions, networking breaks, lunches, exhibit hall, cocktail party, etc.

Submission Guideline and Deadline

For consideration, please e-mail Amanda Powers at apowers@iirusa.com with the following information by Wednesday, April 18th, 2007.

· Proposed speaker name(s), job title(s), and company name(s)

· Contact information including address, telephone and fax numbers and e-mail

· Title of presentation

· Brief overview of the presentation (1 – 2 paragraphs plus 3 – 5 key audience "takeaways): Please write this with the knowledge that if your proposal is selected, this description will be printed in the brochure

· A short speaker biography

Opportunities for Solution Providers

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

There is a limited number of sessions on the program are reserved for our event sponsors. Solution providers and consultants who wish to become part of the program should contact Deborah Hatcher, business development manager, at 212-661-3500 x3188 or dhatcher@iirusa.com