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2008 Agenda At A Glance


MONDAY, SEPTEMBER 22, 2008:
PROOF Package Testing Symposium - Methodologies, Technologies, and Trends
8:30 Registration and Morning Coffee
9:30Design Innovation at P&G
Claudia Kohlman, Associate Design Director, Feminine Care, The Procter and Gamble Company
10:15Networking Break
10:45Collaboration to Drive Innovation
Yasmin Saddiqi, Global Market Collaboration Strategist, DuPont Packaging
Linda Carroll, Ampacet
11:30Have you pre-tested your packing on an emotional level?
Peter Hartzbech, CEO & Co-Founder, iMotions
12:15Lunch
1:30Context is Crucial: Virtual Store Packaging Tests at General Mills
Rich Scamehorn, Consumer Insights Manager - Customer & Shopper Best Practices, General Mills, Inc.
2:15Consumer Insights 2.0: Connecting With the Real People Behind the Numbers
Dona Vitale, Author and Adjunct Instructor at the University of Chicago Graham School of General Studies
3:00Networking Break
3:30Consumer Research & Sustainability at the Local Level
Matthew Kennedy, Founding Partner, The Sustain Brand
4:15Panel Discussion: How Do You Use What Insight to Leverage Design
John Gleason, President, A Better View Strategic Consulting, LLC, More participants TBA
Toni Marnul – Director, Brand Design at the Wm. Wrigley Jr. Company
Jeff Burnham – Associate Design Director, Package Design & Brand Innovation at KRAFT Foods
5:00Conclusion of Day One
TUESDAY, SEPTEMBER 23, 2008
8:30Chairperson’s Recap over coffee
9:00Featured Session: The Day Advertising Came Down
Marc Gobe, President, Emotional Branding, Author: “Emotional Branding,” “Citizen Brand,” and “Brandjam”
9:45Packaging Innovations that Build Equity
Erwin Hinteregger, Director Global Packaging Innovation, Wm Wrigley Jr. Company
10:30Networking Break
11:00What “Murketing” Means: The Curious New Dialog Between Consumers & Brands
Rob Walker, Author, “Buying In: The Secret Dialogue Between What We Buy And Who We Are”
11:45Utilizing the Value of Fashion and Lifestyle in Products for Financial Success
Steven Fischer, Adjunct Lecturer: Fashion, Lifestyle & Design, Northwestern University: Kellogg School of Management & Segal Design Institute
12:30 Lunch
TRACK 1: Insight and Trends
Chairperson: Peter Clarke, Founder & CEO, Product Ventures		 TRACK 2: Design Innovation
Chairperson: Ronald de Vlam, President & Founding Partner, Webb Scarlett deVlam
1:40 A Truly Holistic Approach to Packaging a Truly Innovative Product
Karen Welman, Founder, 37° 		The “New & Improved” Design Process
Ronald de Vlam, President and Founding Partner, Webb Scarlett deVlam
2:20 Jumping Off the Shelf: How to Connect with the Customer through the Package
Ronald Sasine, Director, Business Development & Marketing, Packaging, Meadwestvaco

Design Thinking At Kimberly-Clark
George Nukuto, Senior Industrial Designer- Team Leader, Kimberly-Clark Corp
3:00 Make your Packaging, Advertising and Promotions More Effective by Using Multi-Sensory Marketing
Barry Gesserman,VP of Sales & Marketing, First Flavor, Inc.

In the Consumers’ Worlds Using Their Words: How Discussions in-Context Can Inform Package Design
Heather D. Maxwell, PhD, Consumer Insights Associate, General Mills
3:40 Networking Break

4:00

The Power of Your Packaging – Between Store Visits
Jay Luttrell, President, Managing Partner, Jay Luttrell Associates

Connecting with Consumers Using Olfaction Packaging for a Multi-Sensory Branding Experience
Steve Landau, CTO/CMO, ScentSational Technologies, LLC

4:40

Unboxed! Consumer Seduction Through Experiential Packaging
Stephan Paschalides, Founder/ Creative Director, NOWPLUSONE

Marketing Secrets of FedEx Packaging Inside, Outside & at Its Core
Erika Raeth, Marketing Specialist Advisor, FedEx Global Brand Management
5:30     Featured Panel –In-House Design Panel Debbie Millman, President, Sterling Design, Carol Nardi Director of Strategy, Package Design and Brand Innovation, Kraft Foods
WEDNESDAY, SEPTEMBER 24, 2008
8:45Chairperson’s Recap over coffee
9:00Chairman’s Recap A View from the Balcony: Insights, Themes, and Opportunities in the Design Industry
John Gleason, President, A Better View Strategic Consulting, LLC
9:45Featured Session: Colors that Connect: New Insights on Future Forecasts
Leatrice Eiseman, Executive Director Pantone Color Institute, Director of Eiseman Center for Color Information and Training
10:30Networking Break
11:00Keynote Session: “Designing Brand Identity
Alina Wheeler, Author, “Designing Brand Identity”
11:45Featured Session: Sustainability in Packaging: Trends, Pressures and Opportunities
Eric Brody, Principal, Shift Advantage  
12:30Lunch
TRACK 1: Insight and Trends
Chairperson: Peter Clarke, Founder & CEO, Product Ventures		 TRACK 2: Design Innovation
Chairperson: Ronald de Vlam, President & Founding Partner, Webb Scarlett deVlam
1:30

Connecting Emergent Technologies with Consumer’s Needs
Peter Clarke, Founder & CEO, Product Ventures

Bring on the Green: The Power of Better AND Cheaper Packaging
Amy Brusselback, Design Director, Personal Beauty Care & Donna Nawalkowsky, P&G Product Supply, Procter & Gamble 

2:10

Ensure Your Package Survives the Selling Room Floor
James Sorensen, Executive Vice President, TNS Sorensen

Design Innovation at Colgate-Palmolive
William Lunderman, Vice President, Global Strategic Brand Design, Colgate-Palmolive Company
2:50 CONCLUSION OF CONFERENCE
Presentations or Handouts included on CD Rom
CONFERENCE DOCUMENTATION Due to company policy and other circumstances, certain conference presentations are not included on the Conference CD-ROM. To access additional conference presentations provided after the CD was created, please visit the Web site – www.iirusa.com/Packaging. Click on the “Online Documentation” link. Password: Pkg08. Some presentations will not be able to be posted to the Web site due to company policy.