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Overview

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Speakers

TAKING CHARGE & MANAGING CHANGE

TAPPING INTO CUSTOMER INSIGHT

DRIVING & MEASURING RESULTS

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General Colin L. Powell
USA (Ret.) and Former Secretary of State
Malcolm Gladwell
Best-selling Author of "Blink" and "The Tipping Point"
Fred Reichheld
Loyalty Expert and Author of "The Ultimate Question: Driving Good Profits & True Growth"

DELIVERING AN INNOVATIVE EXPERIENCE

MAXIMIZING YOUR POTENTIAL

CREATING DEVOTED CUSTOMERS

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Lyn Heward
Former President of Creative Content at Cirque du Soleil

James Mapes
Performance Coach for the Mind

Chip Bell
Author of 16 Books on Customer Service


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Shawn M. Budde, Senior Vice President, Enterprise Customer Management, Capital One,
talks about initiating change in a large organization and how to focus on the emotional needs of customers
David Norton, Senior Vice President, Relationship Marketing, Harrah's Entertainment,
talks about creating customer intelligence from scores of disconnected customer data
John Birrer, Vice President, Customer Service Operations, T-Mobile,
offers his perspective on how to leverage the most effective phone technologies to increase productivity and reduce costs in your call center
Gwynne Whitley, Executive Vice President & Director, Corporate Customer Service Excellence, Wachovia,
discusses how to make customer loyalty a business priority that helps your company grow revenue organically

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Teresa Kroll, Chief Marketing Bear, Build-A-Bear Workshop®,
provides her perspective on empowering employees to make your customers' day
Roland T. Rust, David Bruce Smith Chair in Marketing, Executive Director, Center for Excellence in Service, University of Maryland,
discusses developing a decision support strategy for driving customer equity
Mark Mears, Chief Marketing Officer, Blimpie,
reveals how to deliver on a differentiated brand promise to create a customer revolution
Andrea Pair, Vice President, Customer Service & Support, Enterprise Information Systems, Lockheed Martin,
shares her tips for optimizing workforce productivity by managing the workflow

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Pete Winemiller, Vice President, Guest Relations, NBA's Seattle Supersonics & WNBA's Seattle Storm,
discusses building a culture that empowers employees, benefits customers and creates loyalty inside and out
Diana Bell, Senior Vice President, Total Customer Experience & Corporate Affairs, Hewlett-Packard,
shares her tips for getting results through loyalty-based leadership and strategy
Jason Ward, Director, Customer Commitment & Customer Relations, JetBlue Airways,
offers his insights on how this high-flying airline uses a servant leadership approach for continued growth
Winners of the 2006 Fast
Company "Customers First Awards"
convene for a live exclusive discussion about what it takes to be an award-winning customer service company. Hear the inside scoop on the steps you can take to make change in your organization


We proudly present you with our theme for the 2006 North American Conference on Customer Management:

Today's Vision for Tomorrow's Evolving Customer

Don't Miss:

2006 Customers First Awards

How can you consistently:
- attract and retain lifelong profitable customers?
- prove the value of customer management to your CEO to get the resources you need?
- empower your entire team (even those not on the front line) to deliver exceptional customer service?
- respond to customers in a way that delights them and makes them do business with you by CHOICE not by chance?

Addressing and answering these and other crucial questions – in one place, at one time – is what the 4th annual North American Conference on Customer Management (NACCM) is all about. Nowhere else can you access the combined experience of so many experts whose passion of "putting the customer at the heart of the business" is more than a tagline, it's a lifelong commitment.

Welcome.
This is your invitation to attend the ONE event that gives you the actionable insights to win in today's competitive business environment.

Making Change
Never-ending change is a constant … and you must embrace change if you want to stay relevant with your customers. We believe in the power of change and want to stay relevant with you, our valued customers. We do this is by listening to and acting on your feedback about what information you need to do your job better … and what kind of experience you expect at NACCM.

The result provides you with an evolved, better-than-ever event that takes customer management to the next level and gives you the tools to go from acceptable to remarkable.

New for 2006
• Our timely theme – Today's Vision for Tomorrow's Evolving Customer – provides the foundation and motivation for our 2006 conference
• To give you more actionable "nuggets" to take back and apply, there will be more speakers and case studies than ever before
• Breakout track sessions have evolved to better represent and deliver solutions for the major challenges you face in the customer management world
• Special interest sessions have been enhanced. The popular Loyalty Summit returns to the event, and a brand new Contact Center Summit debuts. Register and take advantage of these in-depth learning opportunities
• Interactivity and enhanced networking will be added to the event so you can discuss your challenges with other business leaders

Taking Action
Whether you're a NACCM veteran or a first-timer, we know your budget is limited, your time is precious and the stakes are high. That's why we've enhanced the program to provide you with the "need to know" intelligence to justify your attendance to your manager. You'll return to the office with the ability to make smarter, most-informed business decisions. Simply put, you cannot afford to miss the TOP customer management event in North America.

Take charge. Make an impact. Join us.
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