| Monday, November 14th |
| CREATING CUSTOMER ADVOCATES: Loyalty Summit |
| 9:00 | Welcome from your Summit Chairperson |
| 9:15 | The "Spillover Effect": How Positive Work Cultures Enable Loyalty JoAnna Brandi, Author, Consultant, Speaker and Positive Leadership Coach
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| 10:15 | Morning Networking & Refreshment Break |
| 10:45 | Brand Ambassadors: The Secret to Delivering an Exceptional Customer Experience, Every Time Sean McDade, CEO, PeopleMetrics and Speaker TBA, Signature Flight Support
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| 11:30 | Setting the Bar for Customer Satisfaction: Benchmarks or Loyalty? Randall Brandt, Maritz |
| 12:15 | Lunch for Monday NACCM Participants |
| 1:30 | Creating Customer Advocates out of Verizon Online Support Judith Ferrell, Verizon
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| 2:15 | Who Owns Loyalty? We All Do Mike Sachs, General Manager, CRM & Owner Loyalty, VOLKSWAGEN of America, Inc. |
| 3:00 | Afternoon Networking & Refreshment Break |
| 3:30 | Employee Engagement through the Lens of the Customer Experience Melinda Parks, Director, Loyalty & Retention Marketing, Sprint
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| 4:20 | OPENING KEYNOTE SESSION: It's All About the Customer! Jasmine Y. Green, Chief Customer Advocate, Nationwide Mutual Insurance Company (OPEN TO ALL PARTICIPANTS)
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| 5:00 | Close of Pre-Conference Day |